On-page SEO
Meta descriptions won't help you rank. Write them anyway.
A meta description has no direct effect on rankings. It has a big effect on whether anyone clicks. Here's how to write one that earns the click.
The WebRankPage blog
Insights on SEO, performance
Insights on SEO, performance
and AI search.
In-depth articles on technical SEO, Core Web Vitals and visibility in AI-driven search, from the team behind WebRankPage.
Core Web Vitals
INP explained without the jargon
Interaction to Next Paint is the Core Web Vital most sites now fail. What it actually measures, why it's harder than the metric it replaced, and where to start fixing it.
Product updates
Six free SEO tools, no account needed
Sometimes you don't need a full report. You just need to know if a redirect works or why a link preview is broken. Six quick tools for exactly that.
How-to
How to check whether Google has indexed your page (and what to do if it hasn't)
A page that isn't indexed can't rank for anything. Here's how to check in two minutes, and a short list of the usual reasons it's missing.
Technical SEO
View Source vs. Inspect: why your page might look different to Google
Your browser shows one version of your page. The server sends another. If your title, links or content only exist in the first, some crawlers never see them.
On-page SEO
Why Google rewrites your title tags, and how to write one it keeps
Google swaps out a large share of the titles it shows in search. It isn't random, and once you know what triggers a rewrite, most of them are avoidable.
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