No checks match that filter.
Full diagnostics
Every check that ran, grouped by what it affects. Problems appear first in each group.
Meta Tags & Search Snippet Simulator
The tags that decide how this page is titled and described in search results.
Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands.…
Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands.…
Title width
714px of 580px
The title is about 714px wide and will be truncated in desktop results (limit 580px).
Rendered width
Desktop 714px / 580px Mobile 642px / 920px
Measured in Arial at the size Google renders result titles,
accurate to within a fraction of a percent of a browser. Characters: 78.
How to fix
Rendered width
| Desktop | 714px | / 580px | |
| Mobile | 642px | / 920px |
Measured in Arial at the size Google renders result titles, accurate to within a fraction of a percent of a browser. Characters: 78.
The meta description is 182 characters, so search results will likely cut it short.
Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ Cash on Delivery
Nothing in this section matches the current filter.
Crawling & indexing
Whether search engines can reach, read and index this page at all.
Missing pages (404)
HTTP 503
A page that does not exist returns HTTP 503 rather than 404, which tells search engines something other than "gone".
https://www.nykaa.com/wrp-missing-e6c608e369 answered HTTP 503
How to fix
www and https versions
1 found
The other spellings of this address arrive here, but not in one permanent step: a chain costs time on every visit, and a temporary redirect tells search engines the move may not last.
http://nykaa.com/ → 301 → 301 → https://www.nykaa.com/ (2 redirects)
How to fix
The page returns 200 OK.
The URL resolves without redirects.
No directive prevents indexing.
The canonical correctly references this page.
https://www.nykaa.com/
Language is declared as "en".
lang="en"
No hreflang annotations, which is correct for a single-language page.
The viewport is configured for mobile.
width=device-width,initial-scale=1.0,maximum-scale=5.0
The page declares UTF-8 encoding.
A favicon is declared.
All resources load securely.
The URL is 22 characters.
The URL is clean and readable.
The page is 0 levels deep.
The URL has no query parameters.
robots.txt is present and does not block crawling.
A sitemap index is published, referencing 5 sitemaps.
Sitemap index referencing 5 sitemaps
Nothing in this section matches the current filter.
Content & metadata
What the page says it is about, and how it reads.
Content length
21 words
The page has roughly 21 words, too little for search engines to tell what it is about.
How to fix
Open Graph tags
Open Graph tags are incomplete: og:description, og:image missing.
Open Graph tags
Tag Status
og:title ✓ Present og:description ✕ Missing og:image ✕ Missing og:url ✓ Present og:type ✓ Present
How to fix
Open Graph tags
| Tag | Status | |
|---|---|---|
| og:title | ✓ | Present |
| og:description | ✕ | Missing |
| og:image | ✕ | Missing |
| og:url | ✓ | Present |
| og:type | ✓ | Present |
Twitter card
No twitter:card tag, so shared links render as a small preview.
How to fix
Text-to-HTML ratio
0.0% text
Only 0.0% of the page is readable text; the rest is markup and script.
How to fix
The page has exactly one h1.
Nykaa - The Online Beauty Store
The heading outline descends in order.
No data tables on this page, so there are no columns to label.
The page has too little text for keyword analysis to mean anything.
Nothing in this section matches the current filter.
AI & answer readiness
Whether answer engines and AI overviews can extract and trust this page.
Answer readiness
0 found
No heading is followed by a concise 40 to 60 word answer, the shape featured snippets and AI overviews extract.
How to fix
Content freshness
The page publishes no date. Not expected on a page like this; worth adding if its content goes out of date.
How to fix
Answer schema
No structured data an answer engine can lift directly, such as FAQPage, HowTo or Article.
How to fix
Page subject
No structured data describes what this page is about.
Found: Organization, WebSite
None of these declare the page's subject.
2 types: Organization, WebSite
How to fix
Attribution signals present: author meta tag.
author meta tag
The page is too short to assess structure.
The page names who is behind it: Nykaa.
Rendering is unavailable, so the page was read as served. Whether anything appears only after JavaScript could not be checked.
llms.txt is published, giving AI agents a curated map of the site.
Every AI crawler checked is allowed to read this page.
Nothing in this section matches the current filter.
Speed & delivery
What makes the page slow, and what the loading experience measures.
Largest Contentful Paint
Target ≤ 2.5s
What this measures
How long until the largest thing on screen, usually the hero image, video or headline block, has finished rendering. It is a proxy for "when did this page feel loaded".
What moves it: Serve the hero image in a modern format at the size it is displayed, preload it, and remove render-blocking CSS and JavaScript ahead of it. A slow server response delays it too, so check TTFB first.
Interaction to Next Paint
Target ≤ 200ms
What this measures
How long the page takes to respond visibly after a tap, click or key press, measured across every interaction, not just the first. High INP is what makes a page feel unresponsive even once it looks ready.
What moves it: Break up long JavaScript tasks so the main thread is free to respond, defer work that is not needed for the interaction, and avoid large re-renders on every event.
Cumulative Layout Shift
Target ≤ 0.1
What this measures
How much visible content jumps around while the page loads. This is what makes someone tap the wrong thing because a banner or image pushed the layout down underneath their finger.
What moves it: Give images and video explicit width and height so the browser reserves the space, reserve room for ads and embeds, and avoid inserting content above what is already on screen.
First Contentful Paint
Target ≤ 1.8s
What this measures
How long until anything at all appears, the first text or image painted. It separates "the page starts slowly" from "the biggest element is slow": a fast FCP with a slow LCP points at the hero, while both slow points at the server.
What moves it: Cut render-blocking CSS and JavaScript in the head, inline the styles needed for the first screen, and improve the server response time.
Real-user response time
Target ≤ 800ms
What this measures
How long real visitors waited for the first byte of the response, the 75th percentile across everyone who actually loaded the page, not a single test from one location.
What moves it: Cache the response at the edge, host closer to your visitors, and reduce the work done before the first byte is sent, database queries, template rendering and third-party calls.
HTML size
591 KB
The HTML document is 591 KB, heavier than about 90% of pages.
How to fix
Browser caching
126 KB re-downloaded
1 file have cache lifetimes short enough that returning visitors download 126 KB again.
Short cache lifetimes
File Cache lifetime Size
www.nykaa.com/xUHAzZAUB 6h 197 KB
How to fix
Short cache lifetimes
| File | Cache lifetime | Size |
|---|---|---|
| www.nykaa.com/xUHAzZAUB | 6h | 197 KB |
0 render-blocking resources in the head.
No deprecated HTML tags are used.
18 inline style attributes.
The response is compressed with br.
Content-Encoding: br
The page loads 104 requests totalling 1.8 MB.
What loaded, by type
| Type | Requests | Transferred | |
|---|---|---|---|
| script | 41of 22 declared | 1.0 MB | |
| image | 57of 5 declared | 586 KB | |
| document | 1 | 179 KB | |
| other | 4 | 48 KB | |
| font | 1 | 18 KB |
Of these, 5 requests (7 KB) come from third-party domains.
1 third-party service load on this page, adding 7 KB.
Third-party services
| Service | Transferred | Main thread | |
|---|---|---|---|
| naikaa.com | 7 KB | under 1ms |
Nothing in this section matches the current filter.
Security
Transport security, reputation and the response headers that protect visitors.
Cookie flags
87 found
87 of 87 cookies the page sets are missing protective flags. Without Secure a cookie can be sent over plain http, where anybody on the network can read it.
countryCode: no Secure, no HttpOnly, no SameSite
storeId: no Secure, no HttpOnly, no SameSite
bcookie: no Secure, no HttpOnly, no SameSite
EXP_AB_NYKAA_NOW_RAAP: no Secure, no HttpOnly, no SameSite
EXP_AB_NYKAA_NOW_FILTER: no Secure, no HttpOnly, no SameSite
EXP_AB_EMAIL_VERIFICATION_REVAMP: no Secure, no HttpOnly, no SameSite
EXP_AB_NEW_SHOPPING_BAG: no Secure, no HttpOnly, no SameSite
EXP_AB_DWEB_SHOPPING_BAG_URL: no Secure, no HttpOnly, no SameSite
EXP_ITEM_DISCOUNT: no Secure, no HttpOnly, no SameSite
EXP_ORDERS_REVAMP: no Secure, no HttpOnly, no SameSite
EXP_CART_LOGIN_SEGMENT: no Secure, no HttpOnly, no SameSite
EXP_ADP_RV_REORDER: no Secure, no HttpOnly, no SameSite
EXP_AB_CP_GAMES: no Secure, no HttpOnly, no SameSite
EXP_ADP_RV_SEGMENT: no Secure, no HttpOnly, no SameSite
EXP_ADP_RV_VIEW_SIMILAR_HLP: no Secure, no HttpOnly, no SameSite
EXP_ADP_RV_VIEW_SIMILAR: no Secure, no HttpOnly, no SameSite
EXP_ADP_RV_PRODUCT_V3: no Secure, no HttpOnly, no SameSite
EXP_AB_HLP_CARD_REVAMP: no Secure, no HttpOnly, no SameSite
EXP_AB_WISHLIST: no Secure, no HttpOnly, no SameSite
EXP_AB_PRICE_REVEAL_NEW: no Secure, no HttpOnly, no SameSite
EXP_PLP_INLINE_FILTER: no Secure, no HttpOnly, no SameSite
EXP_EDD_DELIVERY_WIDGET: no Secure, no HttpOnly, no SameSite
EXP_ADP_RV_MULTI_COUPONS: no Secure, no HttpOnly, no SameSite
EXP_AB_DWEB_MULTICOUPON: no Secure, no HttpOnly, no SameSite
EXP_ADP_RV_SEARCH_BAR_NEW: no Secure, no HttpOnly, no SameSite
EXP_AB_AUTH_DWEB: no Secure, no HttpOnly, no SameSite
EXP_PLP_INLINE_WIDGETS: no Secure, no HttpOnly, no SameSite
EXP_PLP_PINKBOX_CTA: no Secure, no HttpOnly, no SameSite
EXP_QUERY_PARAM_EXP: no Secure, no HttpOnly, no SameSite
EXP_AB_CALLOUT_NUDGE: no Secure, no HttpOnly, no SameSite
EXP_AB_TOP_NAV_CONFIG: no Secure, no HttpOnly, no SameSite
EXP_QUERY_PARAM_EXP_DWEB: no Secure, no HttpOnly, no SameSite
EXP_AB_HP_SEARCH_ANIMATION: no Secure, no HttpOnly, no SameSite
EXP_AB_PDP_HAMBURGER: no Secure, no HttpOnly, no SameSite
EXP_AD_BRV: no Secure, no HttpOnly, no SameSite
EXP_AB_ZENDESK_CHAT: no Secure, no HttpOnly, no SameSite
EXP_AB_HORIZONTAL_WIDGET_TYPE: no Secure, no HttpOnly, no SameSite
EXP_SPECULATIVE_PRERENDERING: no Secure, no HttpOnly, no SameSite
EXP_AB_TAGS_RATING_ON_LISTING: no Secure, no HttpOnly, no SameSite
EXP_REVIEW_SUBMIT: no Secure, no HttpOnly, no SameSite
EXP_AB_OFFER_DELTA_COMMUNICATION: no Secure, no HttpOnly, no SameSite
EXP_AB_NEW_GC_PAGE: no Secure, no HttpOnly, no SameSite
EXP_PLP_DNW_DWEB: no Secure, no HttpOnly, no SameSite
EXP_AB_GETAPP_DWEB: no Secure, no HttpOnly, no SameSite
EXP_AB_CONVENIENCE_FEE: no Secure, no HttpOnly, no SameSite
EXP_CONVERSATION_ROUTE: no Secure, no HttpOnly, no SameSite
EXP_AB_SALE_PRICE_TAG: no Secure, no HttpOnly, no SameSite
EXP_AB_DS_AUTH_FLOW: no Secure, no HttpOnly, no SameSite
EXP_AB_PRODUCT_RACK_CS: no Secure, no HttpOnly, no SameSite
EXP_AB_RATING_REVIEW: no Secure, no HttpOnly, no SameSite
EXP_AB_SHOW_ASPECTS: no Secure, no HttpOnly, no SameSite
EXP_AB_SEARCHCOUNT_MWEB: no Secure, no HttpOnly, no SameSite
EXP_AB_BP_DN_PERS: no Secure, no HttpOnly, no SameSite
EXP_PLP_DESIGN_PARITY: no Secure, no HttpOnly, no SameSite
EXP_AB_STICKY_PRICE_V2: no Secure, no HttpOnly, no SameSite
EXP_CART_GROUPING: no Secure, no HttpOnly, no SameSite
EXP_DWEB_COLLAPSED_PRICE: no Secure, no HttpOnly, no SameSite
EXP_CATEGORY_NUDGE: no Secure, no HttpOnly, no SameSite
EXP_CART_MINI_PDP: no Secure, no HttpOnly, no SameSite
EXP_AB_AGG_FOOTER_SSR: no Secure, no HttpOnly, no SameSite
EXP_COUPON_OFFER_REORDER: no Secure, no HttpOnly, no SameSite
EXP_AB_PDP_LITE_OFFERS_SSR: no Secure, no HttpOnly, no SameSite
EXP_HEADER_SUBSTORE_TABS: no Secure, no HttpOnly, no SameSite
EXP_HYBRID_SUBSTORE_TABS: no Secure, no HttpOnly, no SameSite
EXP_LADDER_OFFERS: no Secure, no HttpOnly, no SameSite
EXP_AB_TOP_FILTERS_PLP: no Secure, no HttpOnly, no SameSite
EXP_FUTURE_COUPONS: no Secure, no HttpOnly, no SameSite
EXP_HLP_RECO_WIDGETS: no Secure, no HttpOnly, no SameSite
EXP_AB_BELOW_FOLD_SECTIONS_SSR: no Secure, no HttpOnly, no SameSite
EXP_BEST_SELLER_SEO: no Secure, no HttpOnly, no SameSite
EXP_NEW_USER_OFFER: no Secure, no HttpOnly, no SameSite
EXP_CART_NORTH_STAR: no Secure, no HttpOnly, no SameSite
EXP_HP_NORTH_STAR: no Secure, no HttpOnly, no SameSite
EXP_PDP_AI_REVIEW_SUMMARY: no Secure, no HttpOnly, no SameSite
EXP_STICKY_PRICE_ON_LOAD: no Secure, no HttpOnly, no SameSite
EXP_CART_ADDRESS_BAR: no Secure, no HttpOnly, no SameSite
EXP_AB_BP_RECO_DN_PERS: no Secure, no HttpOnly, no SameSite
EXP_OVERNIGHT_ALLOCATION: no Secure, no HttpOnly, no SameSite
EXP_CART_SAVINGS_REVAMP: no Secure, no HttpOnly, no SameSite
EXP_PERS_DIFF_PRICING: no Secure, no HttpOnly, no SameSite
EXP_ASK_NYKAA: no Secure, no HttpOnly, no SameSite
EXP_UPDATED_AT: no Secure, no HttpOnly, no SameSite
EXP_SSR_CACHE: no Secure, no HttpOnly, no SameSite
_abck: no HttpOnly, no SameSite
bm_s: no SameSite
bm_so: no HttpOnly, no SameSite
bm_sz: no Secure, no HttpOnly, no SameSite
How to fix
Referrer policy
No Referrer-Policy header, so full URLs may leak to third-party sites.
How to fix
Content Security Policy
The Content-Security-Policy allows unsafe-inline or unsafe-eval, which undermines much of its protection.
img-src 'self' data: *.nykaa.com *.naikaa.com fsnecommerce.sc.omtrdc.net evbk.gamooga.com webevbk.gamooga.com www.google-analytics.com www.google.com www.googl…
How to fix
Permissions policy
No Permissions-Policy header, so any script or embed on the page may ask for the camera, microphone or location.
How to fix
No email addresses are written into the page for harvesting bots to collect.
HTTPS is enforced with Strict-Transport-Security.
max-age=31536000 ; includeSubDomains ; preload
MIME sniffing is disabled.
The page is protected against framing.
No software versions are disclosed in headers or the page.
The TLS certificate is valid for another 104 days, issued by DigiCert Inc.
104 days remaining
Not listed by Google Web Risk for malware, phishing or unwanted software.
Connections use TLS 1.3.
security.txt publishes a contact for reporting vulnerabilities.
Nothing in this section matches the current filter.
Server & domain
The server and the domain behind the page: protocol, network, registration and email records.
Served over HTTP/2, which loads a page's files in parallel over one connection.
Announces HTTP/3, which browsers switch to on a later visit for faster connections on poor networks.
Served through Akamai, a CDN, so visitors get the page from a server near them.
nykaa.com is registered until 5 Mar 2028 with GoDaddy.com, LLC.
478 days remaining
nykaa.com was registered on 5 Mar 2012, 14 years ago. Age is not a ranking factor, but an established name is one buyers and partners look for.
www.nykaa.com has an IPv6 address, so IPv6-only networks reach it directly.
nykaa.com publishes an SPF record: v=spf1 include:spf.mandrillapp.com include:_spf.google.com include:spfcorp.netcore.co.in include:mail.zendesk.com include:amazonses.com include:spf-00a39001.pphosted.com ~all
nykaa.com has a DMARC policy of reject.
No ad network loads on this page, so ads.txt is not needed.
Nothing in this section matches the current filter.
Links, media & schema
Links, images and structured data.
Image dimensions
5 found
5 images have no width and height, so the page shifts as they load (hurting CLS).
# / line Image source
#1 L1 https://images-static.nykaa.com/uploads/62755518-b001-4c64-a5b9-b5aa1bc0bc35.jpg?tr=cm-pad_resize,w-1200<img src="https://images-static.nykaa.com/uploads/62755518-b001-4c64-a5b9-b5aa1bc0bc35.jpg?tr=cm-pad_resize,w-1200" alt="BOJ - Exclusive Launch Alert" loading="eager" srcset="https://images-static.nykaa.com/uploads/62755518-b001-4c64-a5b9-b5aa1bc0bc35.jpg?tr=cm-pad_resize,w-1200 1x, https://images-… #2 L1 https://images-static.nykaa.com/uploads/4c8433ab-9a4f-4560-8620-1756d9b555c6.jpg?tr=cm-pad_resize,w-1200<img src="https://images-static.nykaa.com/uploads/4c8433ab-9a4f-4560-8620-1756d9b555c6.jpg?tr=cm-pad_resize,w-1200" alt="Beauty of Joseon" loading="eager" srcset="https://images-static.nykaa.com/uploads/4c8433ab-9a4f-4560-8620-1756d9b555c6.jpg?tr=cm-pad_resize,w-1200 1x, https://images-static.nykaa… #3 L1 https://images-static.nykaa.com/uploads/37cf2a65-5587-4a4e-9703-abca9f778a4f.jpg?tr=cm-pad_resize,w-300<img src="https://images-static.nykaa.com/uploads/37cf2a65-5587-4a4e-9703-abca9f778a4f.jpg?tr=cm-pad_resize,w-300" alt="Beauty of Joseon" loading="eager" srcset="https://images-static.nykaa.com/uploads/37cf2a65-5587-4a4e-9703-abca9f778a4f.jpg?tr=cm-pad_resize,w-300 1x, https://images-static.nykaa.c… #4 L1 https://images-static.nykaa.com/uploads/d8b4dedb-0163-44bd-9a54-a0315611b1f1.png?tr=cm-pad_resize,w-300<img src="https://images-static.nykaa.com/uploads/d8b4dedb-0163-44bd-9a54-a0315611b1f1.png?tr=cm-pad_resize,w-300" alt="Beauty of Joseon" loading="eager" srcset="https://images-static.nykaa.com/uploads/d8b4dedb-0163-44bd-9a54-a0315611b1f1.png?tr=cm-pad_resize,w-300 1x, https://images-static.nykaa.c… #5 L1 https://images-static.nykaa.com/uploads/978a0db3-54d7-45c4-a1b8-afdd1bd7b8de.png?tr=cm-pad_resize,w-300<img src="https://images-static.nykaa.com/uploads/978a0db3-54d7-45c4-a1b8-afdd1bd7b8de.png?tr=cm-pad_resize,w-300" alt="Beauty of Joseon" loading="eager" srcset="https://images-static.nykaa.com/uploads/978a0db3-54d7-45c4-a1b8-afdd1bd7b8de.png?tr=cm-pad_resize,w-300 1x, https://images-static.nykaa.c…
How to fix
| # / line | Image source |
|---|---|
| #1 L1 | https://images-static.nykaa.com/uploads/62755518-b001-4c64-a5b9-b5aa1bc0bc35.jpg?tr=cm-pad_resize,w-1200<img src="https://images-static.nykaa.com/uploads/62755518-b001-4c64-a5b9-b5aa1bc0bc35.jpg?tr=cm-pad_resize,w-1200" alt="BOJ - Exclusive Launch Alert" loading="eager" srcset="https://images-static.nykaa.com/uploads/62755518-b001-4c64-a5b9-b5aa1bc0bc35.jpg?tr=cm-pad_resize,w-1200 1x, https://images-… |
| #2 L1 | https://images-static.nykaa.com/uploads/4c8433ab-9a4f-4560-8620-1756d9b555c6.jpg?tr=cm-pad_resize,w-1200<img src="https://images-static.nykaa.com/uploads/4c8433ab-9a4f-4560-8620-1756d9b555c6.jpg?tr=cm-pad_resize,w-1200" alt="Beauty of Joseon" loading="eager" srcset="https://images-static.nykaa.com/uploads/4c8433ab-9a4f-4560-8620-1756d9b555c6.jpg?tr=cm-pad_resize,w-1200 1x, https://images-static.nykaa… |
| #3 L1 | https://images-static.nykaa.com/uploads/37cf2a65-5587-4a4e-9703-abca9f778a4f.jpg?tr=cm-pad_resize,w-300<img src="https://images-static.nykaa.com/uploads/37cf2a65-5587-4a4e-9703-abca9f778a4f.jpg?tr=cm-pad_resize,w-300" alt="Beauty of Joseon" loading="eager" srcset="https://images-static.nykaa.com/uploads/37cf2a65-5587-4a4e-9703-abca9f778a4f.jpg?tr=cm-pad_resize,w-300 1x, https://images-static.nykaa.c… |
| #4 L1 | https://images-static.nykaa.com/uploads/d8b4dedb-0163-44bd-9a54-a0315611b1f1.png?tr=cm-pad_resize,w-300<img src="https://images-static.nykaa.com/uploads/d8b4dedb-0163-44bd-9a54-a0315611b1f1.png?tr=cm-pad_resize,w-300" alt="Beauty of Joseon" loading="eager" srcset="https://images-static.nykaa.com/uploads/d8b4dedb-0163-44bd-9a54-a0315611b1f1.png?tr=cm-pad_resize,w-300 1x, https://images-static.nykaa.c… |
| #5 L1 | https://images-static.nykaa.com/uploads/978a0db3-54d7-45c4-a1b8-afdd1bd7b8de.png?tr=cm-pad_resize,w-300<img src="https://images-static.nykaa.com/uploads/978a0db3-54d7-45c4-a1b8-afdd1bd7b8de.png?tr=cm-pad_resize,w-300" alt="Beauty of Joseon" loading="eager" srcset="https://images-static.nykaa.com/uploads/978a0db3-54d7-45c4-a1b8-afdd1bd7b8de.png?tr=cm-pad_resize,w-300 1x, https://images-static.nykaa.c… |
Structured data is valid: Organization, WebSite.
Organization, WebSite
2 types: Organization, WebSite
Eligible for rich results via Organization.
Organization
1 type: Organization
10 internal and 0 external links.
10 internal, 0 external
10 internal, 0 external
Anchor text describes its destinations.
Outbound link rel attributes look appropriate.
In-page anchors resolve to real targets.
All images carry an alt attribute.
No heavy legacy image formats found.
Image loading strategy looks sound.
Images are served responsively or are small enough not to need it.
All 6 checked links resolve.
Nothing in this section matches the current filter.
What to fix first
Ranked by impact against effort, the top of this list buys the most for the least work.
Score breakdown
How each area scored. Categories that could not be measured are excluded rather than counted as zero.