B+ · Good

Page SEO Inspection

https://www.lakmeindia.com/
Crawled 13 Nov, 07:59 UTC (6 hr ago)
HTTP 200 2.2 MB 385 ms TTFB
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On-Page Checklist 65% Complete
Primary focus: LocalBusiness structured data is missing the required property "address", so it will not produce a rich result. Fix now →
Filter:

Full diagnostics

Every check that ran, grouped by what it affects. Problems appear first in each group.

Meta Tags & Search Snippet Simulator

The tags that decide how this page is titled and described in search results.

✓ 2100% · excellent
Live snippet simulation
Title width: 531px / 580px
L Lakmē www.lakmeindia.com
Lakmé — Cosmetic & Beauty Products Online India – Lakmē

Shop Lakmé makeup & skincare online in India. Explore foundations, lipsticks, kajal, skincare & more. Official Lakmé store — free delivery on orders…

Title tag 531px of 580px

The title length is well judged.

Rendered width

Desktop531px/ 580px
Mobile478px/ 920px

Measured in Arial at the size Google renders result titles, accurate to within a fraction of a percent of a browser. Characters: 55.

Meta description 160 characters

The meta description length is well judged.

Crawling & indexing

Whether search engines can reach, read and index this page at all.

! 1i 1✓ 1588% · good
Viewport

The viewport prevents zooming, which fails accessibility guidelines for users who need to magnify text.

width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
How to fix
How to fix 
Remove user-scalable=no and maximum-scale from the viewport.
www and https versions 1 found

The other spellings of this address arrive here, but not in one permanent step: a chain costs time on every visit, and a temporary redirect tells search engines the move may not last.

http://lakmeindia.com/ → 301 → 301 → https://www.lakmeindia.com/ (2 redirects)
How to fix
How to fix 
Redirect each spelling straight to the final address with a 301 or 308.
HTTP status HTTP 200

The page returns 200 OK.

Redirect chain

The URL resolves without redirects.

Robots directives

No directive prevents indexing.

Canonical tag

The canonical correctly references this page.

https://www.lakmeindia.com/
Language

Language is declared as "EN-IN".

lang="EN-IN"
hreflang

No hreflang annotations, which is correct for a single-language page.

Character encoding

The page declares UTF-8 encoding.

Favicon

A favicon is declared.

Mixed content

All resources load securely.

URL length 27 characters

The URL is 27 characters.

URL readability

The URL is clean and readable.

URL depth 0 levels deep

The page is 0 levels deep.

URL parameters

The URL has no query parameters.

robots.txt 5 KB

robots.txt is present and does not block crawling.

XML sitemap 7 URLs

A sitemap index is published, referencing 7 sitemaps.

Sitemap index referencing 7 sitemaps

Missing pages (404) HTTP 404

A page that does not exist returns HTTP 404, so search engines drop dead addresses.

Content & metadata

What the page says it is about, and how it reads.

i 5✓ 655% · fair
Word count 10,773 Substantive
Headings 89 Structured
H1 tags 2 More than one
Text ratio 2.7% Text vs markup
Heading outline 89 headings
H1 Lakmé Cosmetic Products & Beauty Products Online
H2 Lakmē 9to5 HyaGloss Power Plump ... Lakmē 9to5 HyaGloss Power Plump ...
H2 Lakmē 9 to 5 Eyeconic Kajal Twin... Lakmē 9 to 5 Eyeconic Kajal Twin...
H2 Lakmē 9 to 5 Eyeconic Liquid Eye... Lakmē 9 to 5 Eyeconic Liquid Eye...
H2 Lakmē 9 To 5 Eyeconic Curling Ma... Lakmē 9 To 5 Eyeconic Curling Ma...
H2 Lakmē Eyeconic Kajal with Intens... Lakmē Eyeconic Kajal with Intens...
H2 Lakmē Eyeconic Volumizing Mascar... Lakmē Eyeconic Volumizing Mascar...
H2 Lakmē 9-5 Eyeconic Smokey Kajal Lakmē 9-5 Eyeconic Smokey Kajal
H2 Lakmē 9-5 Eyeconic Ultra Smooth ... Lakmē 9-5 Eyeconic Ultra Smooth ...
H2 Lakmē 9To5 Eyeconic Regime Kit, ... Lakmē 9To5 Eyeconic Regime Kit, ...
H2 Lakmē VitC Superglow Skin Perfec... Lakmē VitC Superglow Skin Perfec...
H2 Lakmē VitC Superglow Skin Perfec... Lakmē VitC Superglow Skin Perfec...
H2 Lakmē 9to5 Eyeconic Liquid Eyeli... Lakmē 9to5 Eyeconic Liquid Eyeli...
H2 Lakmē Facelift MultiSlayer Blush... Lakmē Facelift MultiSlayer Blush...
Twitter card

twitter:card is "summary"; summary_large_image gives a larger preview.

summary
H1 tag 2 found

The page has 2 h1 elements. Search engines cope with that, but one main heading states the subject more clearly.

<h1>Lakmé Cosmetic Products & Beauty Products Online</h1>
<h1>Lakmē</h1>
How to fix
How to fix 
Keep the most representative h1 and demote the rest to h2.
Heading hierarchy

The heading outline skips levels (h1 → h3, h2 → h4).

h1: Lakmé Cosmetic Products & Beauty Products Online
  h2: Lakmē 9to5 HyaGloss Power Plump ... Lakmē 9to5 HyaGloss Power Plump ...
  h2: Lakmē 9 to 5 Eyeconic Kajal Twin... Lakmē 9 to 5 Eyeconic Kajal Twin...
  h2: Lakmē 9 to 5 Eyeconic Liquid Eye... Lakmē 9 to 5 Eyeconic Liquid Eye...
  h2: Lakmē 9 To 5 Eyeconic Curling Ma... Lakmē 9 To 5 Eyeconic Curling Ma...
  h2: Lakmē Eyeconic Kajal with Intens... Lakmē Eyeconic Kajal with Intens...
  h2: Lakmē Eyeconic Volumizing Mascar... Lakmē Eyeconic Volumizing Mascar...
  h2: Lakmē 9-5 Eyeconic Smokey Kajal Lakmē 9-5 Eyeconic Smokey Kajal
  h2: Lakmē 9-5 Eyeconic Ultra Smooth ... Lakmē 9-5 Eyeconic Ultra Smooth ...
  h2: Lakmē 9To5 Eyeconic Regime Kit, ... Lakmē 9To5 Eyeconic Regime Kit, ...
  h2: Lakmē VitC Superglow Skin Perfec... Lakmē VitC Superglow Skin Perfec...
  h2: Lakmē VitC Superglow Skin Perfec... Lakmē VitC Superglow Skin Perfec...
How to fix
How to fix 
Descend one level at a time: h1, then h2, then h3.
Text-to-HTML ratio 2.7% text

Only 2.7% of the page is readable text; the rest is markup and script.

How to fix
How to fix 
Move inline scripts and styles to external files, and remove unused markup.
Share image 1841 × 1692 px

The share image is 1841 × 1692 pixels. Large cards are 1.91 to 1, so platforms crop it and may cut off what matters.

https://cdn.shopify.com/s/files/1/0014/3514/0183/files/Gold-logo2.jpg?v=1707746908
How to fix
How to fix 
Use an image of 1200 × 630 pixels, with anything important away from the edges.
Open Graph tags

Open Graph tags are present.

Content length 10,773 words

The page has roughly 10773 words.

Table headers

No data tables on this page, so there are no columns to label.

Keyword placement

The page's prominent terms appear in its title, description or headings.

Where these terms appear

TermCountDensityTitleDescriptionHeadings
data1552.63%✕✕✓
personal1212.06%✕✕✓
lakmē1131.92%✓✕✓
cookies1031.75%✕✕✕
unilever931.58%✕✕✕
Keyword repetition

No term is repeated unnaturally often.

Keyword cloud

The page's most frequent terms, from 5885 words of content.

What this page is about

Term size reflects how often it appears. Density is not a ranking factor, this is a view of the page's subject, not a target to hit.

datapersonallakmēcookiesunileverproductswebsitesbuysaveinformationnoticebeautyprivacycollectbestsellersthirdskinusedconsentservicesonlinerightpartyadvertisinglakmecosmetic9to5processbrandmakeupwherelipeyeconicavailablewebsitetermsrightsprovidecookierequest

AI & answer readiness

Whether answer engines and AI overviews can extract and trust this page.

i 2✓ 880% · good
AI crawlers 10/10 All allowed
Readable without JS Yes Served complete
Identity 1/2 Partly declared
Quotable signals 3/4 Schema, date, author, answers
Content freshness

The page publishes no date. Not expected on a page like this; worth adding if its content goes out of date.

How to fix
How to fix 
<time datetime="2026-09-17">17 September 2026</time>, or datePublished in Article structured data.
Page subject

FAQPage declared without a name or headline.

FAQPage
How to fix
How to fix 
Give each of these a name, or a headline for an Article. The type says what kind of thing the page is about; without a name it does not say which thing.
Answer readiness 2 found

2 headings are followed by a snippet-shaped answer.

Attribution

Attribution signals present: publisher in structured data, byline markup, contact page, privacy policy.

publisher in structured data, byline markup, contact page

Answer schema

Answer-friendly structured data: FAQPage, Question.

FAQPage, Question

2 types: FAQPage, Question

Extractable structure 10,773 words

10773 words across 89 headings, 63 lists and 0 tables.

Publisher identity

The page names who is behind it: Lakmē.

Readable without JavaScript

The page reads the same with and without JavaScript.

llms.txt for AI agents

llms.txt is published, giving AI agents a curated map of the site.

AI crawler access 10 checked

Every AI crawler checked is allowed to read this page.

Speed & delivery

What makes the page slow, and what the loading experience measures.

! 5i 1✓ 754% · fair
Rendered page
The page as it rendered on a mobile viewport during the performance test
Mobile, measured
The page as it rendered on a desktop viewport
Desktop, measured
LCP Good
2.14s

Largest Contentful Paint

Target ≤ 2.5s

What this measures

How long until the largest thing on screen, usually the hero image, video or headline block, has finished rendering. It is a proxy for "when did this page feel loaded".

What moves it: Serve the hero image in a modern format at the size it is displayed, preload it, and remove render-blocking CSS and JavaScript ahead of it. A slow server response delays it too, so check TTFB first.

INP Needs work
277ms

Interaction to Next Paint

Target ≤ 200ms

What this measures

How long the page takes to respond visibly after a tap, click or key press, measured across every interaction, not just the first. High INP is what makes a page feel unresponsive even once it looks ready.

What moves it: Break up long JavaScript tasks so the main thread is free to respond, defer work that is not needed for the interaction, and avoid large re-renders on every event.

CLS Good
0.04

Cumulative Layout Shift

Target ≤ 0.1

What this measures

How much visible content jumps around while the page loads. This is what makes someone tap the wrong thing because a banner or image pushed the layout down underneath their finger.

What moves it: Give images and video explicit width and height so the browser reserves the space, reserve room for ads and embeds, and avoid inserting content above what is already on screen.

FCP Good
1.74s

First Contentful Paint

Target ≤ 1.8s

What this measures

How long until anything at all appears, the first text or image painted. It separates "the page starts slowly" from "the biggest element is slow": a fast FCP with a slow LCP points at the hero, while both slow points at the server.

What moves it: Cut render-blocking CSS and JavaScript in the head, inline the styles needed for the first screen, and improve the server response time.

TTFB Good
573ms

Real-user response time

Target ≤ 800ms

What this measures

How long real visitors waited for the first byte of the response, the 75th percentile across everyone who actually loaded the page, not a single test from one location.

What moves it: Cache the response at the edge, host closer to your visitors, and reduce the work done before the first byte is sent, database queries, template rendering and third-party calls.

Render-blocking resources 25 found

25 resources in <head> block the first paint, delaying when anything appears on screen.

stylesheet: //www.lakmeindia.com/cdn/shop/t/1222/assets/theme.css?v=58112772851485193841793081422
stylesheet: //www.lakmeindia.com/cdn/shop/t/1222/assets/custom.css?v=42682578640546631141790843282
stylesheet: //www.lakmeindia.com/cdn/shop/t/1222/assets/custom-plp.css?v=8636449045869261841789032894
stylesheet: //www.lakmeindia.com/cdn/shop/t/1222/assets/slick-theme.min.css?v=10541884051976483521784176544
stylesheet: //www.lakmeindia.com/cdn/shop/t/1222/assets/cart-drawer-new.css?v=149777515041449534411784176544
stylesheet: //www.lakmeindia.com/cdn/shop/t/1222/assets/slick.min.css?v=92995050850667827651784176544
How to fix
How to fix 
Add defer to scripts, inline critical CSS, and load the rest asynchronously.
HTML size 2.2 MB

The HTML document is 209 KB over the wire, compressed from 2.2 MB of markup, heavier than about 90% of pages.

How to fix
How to fix 
Move inline scripts and styles to cacheable files, and remove unused markup.
Page weight 330 requests · 4.8 MB

The page loads 4.8 MB in 330 requests, among the heaviest tenth of the web. On a phone connection it takes many seconds before it is usable.

What loaded, by type

Type RequestsTransferred
script72of 55 declared1.9 MB
image38of 300 declared1.3 MB
other1941.1 MB
document2210 KB
font5126 KB
stylesheet19of 34 declared124 KB

Of these, 102 requests (1.7 MB) come from third-party domains. The HTML declares 300 images but only 38 loaded, the rest are lazy-loaded and fetched when scrolled to.

How to fix
How to fix 
Remove scripts that are not needed for the first screen, lazy-load below-the-fold media, and serve images in a modern format at display size.
Browser caching 810 KB re-downloaded

25 files have cache lifetimes short enough that returning visitors download 810 KB again.

Short cache lifetimes

FileCache lifetimeSize
plugins-media.makeupar.com/sdk.js10m289 KB
assets.adobedtm.com/launch-95d8f03fe87b.min.js1h180 KB
connect.facebook.net/52936799767487320m151 KB
cdn.cookielaw.org/otBannerSdk.js1d145 KB
cdn.moengage.com/moe_webSdk.min.latest.js14d116 KB
connect.facebook.net/fbevents.js20m100 KB
cdn.epsilondelta.co/gemGen.js2h37 KB
cdn.moengage.com/moe_webSdk_shopify.min.latest.js14d35 KB
connect.facebook.net/114697397906793620m27 KB
scripts.clarity.ms/clarity.js1d25 KB
cdn.jsdelivr.net/axios.min.js7d24 KB
assets.adobedtm.com/…7557897e5783c1-libraryCode_source.min.js1h23 KB

Showing the 12 largest of 25 files.

9 expire within the hour

How to fix
How to fix 
Serve static assets with a long max-age and a content hash in the filename, so a new version gets a new URL rather than a short expiry.
Inline styles 527 found

527 elements carry inline style attributes, which cannot be cached and inflate the document.

How to fix
How to fix 
Move repeated styles into a cacheable stylesheet.
Deprecated tags

No deprecated HTML tags are used.

Compression

The response is compressed with br.

Content-Encoding: br
Third-party services 20 services · 1.7 MB

20 third-party services load on this page, adding 1.7 MB.

Third-party services

Service TransferredMain thread
makeupar.com289 KB85ms
Facebook279 KB304ms
Adobe Tag Manager207 KB38ms
Optanon201 KB71ms
Google Tag Manager162 KB138ms
moengage.com156 KB65ms
Shopify148 KB22ms
unilever.com119 KB10ms
Unpkg48 KBunder 1ms
epsilondelta.co38 KB149ms
Clarity28 KB161ms
JSDelivr CDN24 KB9ms

Showing the 12 heaviest of 20 services.

1.1s of main-thread time

Security

Transport security, reputation and the response headers that protect visitors.

! 1i 5✓ 754% · fair
Cookie flags 2 found

2 of 3 cookies the page sets are missing protective flags. Without Secure a cookie can be sent over plain http, where anybody on the network can read it.

localization: no Secure, no HttpOnly
_shopify_cmp: no HttpOnly
How to fix
How to fix 
Set cookies with Secure; SameSite=Lax, and HttpOnly unless a script genuinely needs to read them.
Email addresses in the page 3 found

3 email addresses are written into the page as plain text, where harvesting bots collect them for spam and phishing.

[email protected]
[email protected]
[email protected]
How to fix
How to fix 
Use a contact form, or show the address through a script or as an image. If the address must stay, give it a strong spam filter.
HSTS max-age 7889238

Strict-Transport-Security max-age is 7889238 seconds; six months or more is recommended.

max-age=7889238
How to fix
How to fix 
Strict-Transport-Security: max-age=31536000; includeSubDomains
Referrer policy

No Referrer-Policy header, so full URLs may leak to third-party sites.

How to fix
How to fix 
Referrer-Policy: strict-origin-when-cross-origin
Permissions policy

No Permissions-Policy header, so any script or embed on the page may ask for the camera, microphone or location.

How to fix
How to fix 
Permissions-Policy: camera=(), microphone=(), geolocation=()
security.txt

No security.txt, so somebody who finds a vulnerability has no published way to tell you about it.

https://www.lakmeindia.com/.well-known/security.txt
How to fix
How to fix 
Publish /.well-known/security.txt with a Contact: line (an email address or a form) and an Expires: date.
MIME sniffing

MIME sniffing is disabled.

Clickjacking protection

The page is protected against framing.

Content Security Policy

A Content-Security-Policy is set.

Version disclosure

No software versions are disclosed in headers or the page.

TLS certificate 40 days left

The TLS certificate is valid for another 40 days, issued by Let's Encrypt.

40 days remaining
Google Web Risk

Not listed by Google Web Risk for malware, phishing or unwanted software.

TLS version TLS 1.3

Connections use TLS 1.3.

Server & domain

The server and the domain behind the page: protocol, network, registration and email records.

✓ 8100% · excellent
HTTP/2 HTTP/2

Served over HTTP/2, which loads a page's files in parallel over one connection.

HTTP/3 HTTP/3

Announces HTTP/3, which browsers switch to on a later visit for faster connections on poor networks.

CDN Cloudflare

Served through Cloudflare, a CDN, so visitors get the page from a server near them.

Domain expiry 138 days left

lakmeindia.com is registered until 1 Apr 2027 with Tucows Domains Inc.

138 days remaining
Domain age 26 years old

lakmeindia.com was registered on 1 Apr 2000, 26 years ago. Age is not a ranking factor, but an established name is one buyers and partners look for.

IPv6

www.lakmeindia.com has an IPv6 address, so IPv6-only networks reach it directly.

SPF record

lakmeindia.com publishes an SPF record: v=spf1 include:_spf.google.com include:email.freshdesk.com ~all

DMARC policy

lakmeindia.com has a DMARC policy of quarantine.

ads.txt

No ad network loads on this page, so ads.txt is not needed.

Links, media & schema

Links, images and structured data.

✕ 1! 7i 2✓ 533% · needs work
Social share preview From this page's Open Graph tags
Structured data

LocalBusiness structured data is missing the required property "address", so it will not produce a rich result.

@type: LocalBusiness
How to fix
How to fix 
Add "address" to the LocalBusiness object.
Anchor text 15 found

15 links use non-descriptive anchor text, which tells neither readers nor engines where it leads.

Shown as 6 unique destinations; the counts show how often each repeats.

LineLink
29931"learn more" → https://www.lakmeindia.com/?asklumi=What%27s%20the%20right%20skincare%20for%20me ×3<a href="https://www.lakmeindia.com/?asklumi=What%27s%20the%20right%20skincare%20for%20me"> <img src="//www.lakmeindia.com/cdn/shop/files/Artboard_4_36ad5a96-b000-4087-889c-3994939fd49b.png?v=1748930645" alt="Category Image"> <button>learn more</button> </a>
29941"learn more" → https://www.lakmeindia.com/pages/model-looks-new ×3<a href="https://www.lakmeindia.com/pages/model-looks-new"> <img src="//www.lakmeindia.com/cdn/shop/files/Artboard_1.png?v=1746185018" alt="Category Image"> <button>learn more</button> </a>
29951"learn more" → https://www.lakmeindia.com/pages/model-looks ×3<a href="https://www.lakmeindia.com/pages/model-looks"> <img src="//www.lakmeindia.com/cdn/shop/files/eye_d9a61669-4813-48a5-83ef-26fdded6497e.png?v=1748945944" alt="Category Image"> <button>learn more</button> </a>
29961"learn more" → https://www.lakmeindia.com/pages/lakme-makeup-pro ×3<a href="https://www.lakmeindia.com/pages/lakme-makeup-pro"> <img src="//www.lakmeindia.com/cdn/shop/files/Artboard_4.png?v=1746185019" alt="Category Image"> <button>learn more</button> </a>
29921"learn more" → https://www.lakmeindia.com/?asklumi=What%27s%20the%20right%20foundation%20for%20me ×2<a href="https://www.lakmeindia.com/?asklumi=What%27s%20the%20right%20foundation%20for%20me"> <img src="//www.lakmeindia.com/cdn/shop/files/Artboard_2_7213a94a-6162-48a4-b671-fdcc0fc94bbd.png?v=1748930646" alt="Category Image"> <button>learn more</button> </a>
32257"link" → /privacy-key-terms.html<a href="/privacy-key-terms.html">link</a>
How to fix
How to fix 
Describe the destination: "read our grinder guide" rather than "click here".
Anchor text 129 found

129 links have no anchor text, so its purpose is unreadable without sight of the layout.

Shown as 28 unique destinations; the counts show how often each repeats.

LineLink
10102javascript:void(0)<a href="javascript:void(0)" class="close_announce_bar"> <svg class="bx-close-xsvg" width="20" height="20" viewbox="240 240 20 20"><g class="bx-close-xstroke bx-close-x-adaptive"><path class="bx-close-x-adaptive-1" d="M255.6 255.6l-11.2-11.2" vector-effect="non-scaling-stroke"></path><path class="b…
10820/account<a href="/account" class="Header__Icon Icon-Wrapper Icon-Wrapper--clickable account"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M12.12 12.78C12.05 12.77 11.96 12.77 11.88 12.78C10.12 12.72 8.72 11.28 8.72 9.50998C8.72 7.69998 10.18 6.229…
JS/products/lakme-9to5-hya-glam-instant-set-blot-powder-with-hyaluronic-acid ×5<a href="/products/lakme-9to5-hya-glam-instant-set-blot-powder-with-hyaluronic-acid" class="sold_out_load"><input type="hidden" name="product-id" value="8836935319687"><input type="hidden" name="section-id" value="template--21423858548871__featured-collections"> </a>
JS/products/lakme-9-to-5-hya-beach-edit-spf-setting-spray ×5<a href="/products/lakme-9-to-5-hya-beach-edit-spf-setting-spray" class="sold_out_load"><input type="hidden" name="product-id" value="8351607849095"><input type="hidden" name="section-id" value="template--21423858548871__featured-collections"> </a>
JS/products/lakme-9-to-5-vitamin-c-facial-serum-30ml-2 ×5<a href="/products/lakme-9-to-5-vitamin-c-facial-serum-30ml-2" class="sold_out_load"><input type="hidden" name="product-id" value="6819226747015"><input type="hidden" name="section-id" value="template--21423858548871__featured-collections"> </a>
JS/products/lakme-sun-expert-spf-25-pa-super-matte-lotion-sunscreen-lightweight-non-sticky-100ml ×5<a href="/products/lakme-sun-expert-spf-25-pa-super-matte-lotion-sunscreen-lightweight-non-sticky-100ml" class="sold_out_load"><input type="hidden" name="product-id" value="4956106784903"><input type="hidden" name="section-id" value="template--21423858548871__featured-collections"> </a>
JS/products/lakme-fluid-spf-50-pa-in-vivo-tested-sunscreen-with-1-ceramide-niacinamide-with-new-age-uv-filters-boosts-glow-reduces-dullness-dark-spots-for-all-skin-type-50ml ×5<a href="/products/lakme-fluid-spf-50-pa-in-vivo-tested-sunscreen-with-1-ceramide-niacinamide-with-new-age-uv-filters-boosts-glow-reduces-dullness-dark-spots-for-all-skin-type-50ml" class="sold_out_load"><input type="hidden" name="product-id" value="8027274018951"><input type="hidden" name="section…
JS/products/lakme-9-to-5-vitamin-c-serum-15-ml ×5<a href="/products/lakme-9-to-5-vitamin-c-serum-15-ml" class="sold_out_load"><input type="hidden" name="product-id" value="6679116578951"><input type="hidden" name="section-id" value="template--21423858548871__featured-collections"> </a>
JS/products/lakme-glycolic-illuminate-serum-with-1-glycolic-acid-reduces-dullness-improves-texture ×5<a href="/products/lakme-glycolic-illuminate-serum-with-1-glycolic-acid-reduces-dullness-improves-texture" class="sold_out_load"><input type="hidden" name="product-id" value="7514337280135"><input type="hidden" name="section-id" value="template--21423858548871__featured-collections"> </a>
JS/products/lakme-lumi-tints-silver-60gm ×5<a href="/products/lakme-lumi-tints-silver-60gm" class="sold_out_load"><input type="hidden" name="product-id" value="7431108722823"><input type="hidden" name="section-id" value="template--21423858548871__featured-collections"> </a>
JS/products/lakme-dew-drama-serum-6-vit-b3-e-f-pro-ceramides-for-skin-barrier-dewy-radiance-30ml ×5<a href="/products/lakme-dew-drama-serum-6-vit-b3-e-f-pro-ceramides-for-skin-barrier-dewy-radiance-30ml" class="sold_out_load"><input type="hidden" name="product-id" value="7408727752839"><input type="hidden" name="section-id" value="template--21423858548871__featured-collections"> </a>
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Add link text, or an aria-label where the link is an icon.
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<img src="…" alt="What the image shows">, use alt="" only for decorative images.
Image dimensions 286 found

286 images have no width and height, so the page shifts as they load (hurting CLS).

Shown as 88 unique sources; the counts show how often each repeats.

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Remove loading="lazy" from the hero image and add fetchpriority="high".
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19511//www.lakmeindia.com/cdn/shop/files/19642_H-8901030978753.jpg?v=1715415136<img class="ProductItem__Image" src="//www.lakmeindia.com/cdn/shop/files/19642_H-8901030978753.jpg?v=1715415136" alt="Lakme Sun Expert SPF 25 PA++ Super Matte Lotion Sunscreen, Lightweight, Non Sticky,100ml">
19928//www.lakmeindia.com/cdn/shop/files/49029_H_8909106026315.jpg?v=1783926029<img class="ProductItem__Image" src="//www.lakmeindia.com/cdn/shop/files/49029_H_8909106026315.jpg?v=1783926029" alt="Lakme Fluid SPF 50 PA++++ In-Vivo tested Sunscreen With 1% Ceramide &amp; Niacinamide, With New-Age UV Filters, Boosts Glow, Reduces Dullness &amp; Dark Spots for all skin type 50ml…
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21556//www.lakmeindia.com/cdn/shop/files/27812_H-8901030971693.jpg?v=1695788945<img class="ProductItem__Image" src="//www.lakmeindia.com/cdn/shop/files/27812_H-8901030971693.jpg?v=1695788945" alt="Lakmē Lumi Tints - Silver 60gm">
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27395//www.lakmeindia.com/cdn/shop/files/49012_H-8909106015715.jpg?v=1738326850<img class="ProductItem__Image" src="//www.lakmeindia.com/cdn/shop/files/49012_H-8909106015715.jpg?v=1738326850" alt="Lakmē Retinol Advanced Renewal Under Eye Serum Crème">
27813//www.lakmeindia.com/cdn/shop/files/23046_H-8909106015746.jpg?v=1738579036<img class="ProductItem__Image" src="//www.lakmeindia.com/cdn/shop/files/23046_H-8909106015746.jpg?v=1738579036" alt="Lakme Retinol Advanced Renewal Day Creme Pro-Retinol Peptide Complex + UV Filters &amp; SPF 15 PA++ 50G">
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28630//www.lakmeindia.com/cdn/shop/files/27844_H-8901030996320.jpg?v=1705559551<img class="ProductItem__Image" src="//www.lakmeindia.com/cdn/shop/files/27844_H-8901030996320.jpg?v=1705559551" alt="Lakmē Sun Expert Invisible Sunstick SPF 50+ PA++++ for UVA/B,No white cast,on the go protection 18G">
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31268, 31834https://www.unilevernotices.com/content/experience-fragments/unilever-notices/language-masters/en/site/header/master/_jcr_content/root/image.coreimg.png/1634542188976/unilever-logo-png-rendition-1960-1960.png ×2<img class="popup-logoc" src="https://www.unilevernotices.com/content/experience-fragments/unilever-notices/language-masters/en/site/header/master/_jcr_content/root/image.coreimg.png/1634542188976/unilever-logo-png-rendition-1960-1960.png" alt="Unilever Logo" width="" height="">
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How to fix
How to fix 
Add loading="lazy" to images below the first screen.
Responsive images 287 found

287 large images are served at one fixed size, so phones download desktop-sized files.

Shown as 89 unique sources; the counts show how often each repeats.

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3320, 4082, 4842…//www.lakmeindia.com/cdn/shopifycloud/storefront/assets/no-image-2048-a2addb12.gif ×54<img class="ProductItem__Image ProductItem__Image--alternate" src="//www.lakmeindia.com/cdn/shopifycloud/storefront/assets/no-image-2048-a2addb12.gif" alt="Lakmē 9 to 5 Eyeconic Kajal Twin Pack">
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30621, 30638https://cdn.shopify.com/s/files/1/0014/3514/0183/files/Lkm1_2.png ×2<img loading="lazy" target="_blank" src="https://cdn.shopify.com/s/files/1/0014/3514/0183/files/Lkm1_2.png" alt="Lakme">
30730https://cdn.shopify.com/s/files/1/0014/3514/0183/files/email.png?v=1677068925<img src="https://cdn.shopify.com/s/files/1/0014/3514/0183/files/email.png?v=1677068925">
31268, 31834https://www.unilevernotices.com/content/experience-fragments/unilever-notices/language-masters/en/site/header/master/_jcr_content/root/image.coreimg.png/1634542188976/unilever-logo-png-rendition-1960-1960.png ×2<img class="popup-logoc" src="https://www.unilevernotices.com/content/experience-fragments/unilever-notices/language-masters/en/site/header/master/_jcr_content/root/image.coreimg.png/1634542188976/unilever-logo-png-rendition-1960-1960.png" alt="Unilever Logo" width="" height="">
32782https://assets.snaplion.com/2340/Photo/[email protected]<img loading="lazy" src="https://assets.snaplion.com/2340/Photo/[email protected]" class="krng-widget-close" alt="lakme glam squad logo">
32786https://assets.snaplion.com/2340/Photo/[email protected]<img src="https://assets.snaplion.com/2340/Photo/[email protected]" loading="lazy" alt="lakme glam squad logo">
32868https://assets.snaplion.com/2340/Photo/GH0NRwFARLuSlXcplV1u_otp@2x%20(1).png<img style="cursor:pointer;margin-left: 0.5rem;height:35px;width:35px;" loading="lazy" src="https://assets.snaplion.com/2340/Photo/GH0NRwFARLuSlXcplV1u_otp@2x%20(1).png" id="moksha-signup-popup">
32924https://assets.snaplion.com/2340/Photo/G3nx4QBwQaS1kNZxK9Bn_Image%[email protected]<img loading="lazy" src="https://assets.snaplion.com/2340/Photo/G3nx4QBwQaS1kNZxK9Bn_Image%[email protected]" alt="way to earn">
32935https://assets.snaplion.com/2340/Photo/3qjn6dTwS4BsMfkUHaAQ_Image%[email protected]<img loading="lazy" src="https://assets.snaplion.com/2340/Photo/3qjn6dTwS4BsMfkUHaAQ_Image%[email protected]" alt="way to redeem">
32946https://assets.snaplion.com/2340/Photo/ayKKX3x6QempAWRs6BFG_Image%[email protected]<img loading="lazy" src="https://assets.snaplion.com/2340/Photo/ayKKX3x6QempAWRs6BFG_Image%[email protected]" alt="know more">
32959https://s3-us-west-2.amazonaws.com/kringle.ai/kringle_logo.png<img loading="lazy" src="https://s3-us-west-2.amazonaws.com/kringle.ai/kringle_logo.png" alt="Kringle logo">
JShttps://cdn.cookielaw.org/logos/fb530312-8ed8-4500-b6a6-5aaf40028e65/018fa032-09a1-7890-ab16-5c2964488584/5daf0e68-3cd9-4a29-a7e9-2737f900c9a8/unilever-logo-banner.png<img class="ot-bnr-logo" src="https://cdn.cookielaw.org/logos/fb530312-8ed8-4500-b6a6-5aaf40028e65/018fa032-09a1-7890-ab16-5c2964488584/5daf0e68-3cd9-4a29-a7e9-2737f900c9a8/unilever-logo-banner.png" title="Company Logo" alt="Company Logo">
How to fix
How to fix 
<img src="hero.jpg" srcset="hero-400.jpg 400w, hero-800.jpg 800w" sizes="(max-width: 600px) 400px, 800px">
Anchor text

The anchor "sold out" points to 7 different internal pages.

How to fix
How to fix 
Vary anchor text to match each destination.
Image formats 73 found

73 images use a heavy legacy format; AVIF or WebP would be substantially smaller.

https://cdn.shopify.com/s/files/1/0014/3514/0183/files/cart2.gif?v=1725453532 (.gif)
//www.lakmeindia.com/cdn/shopifycloud/storefront/assets/no-image-2048-a2addb12.gif (.gif)
https://cdn.shopify.com/s/files/1/0014/3514/0183/files/cart2.gif?v=1725453532 (.gif)
https://cdn.shopify.com/s/files/1/0014/3514/0183/files/cart2.gif?v=1725453532 (.gif)
//www.lakmeindia.com/cdn/shopifycloud/storefront/assets/no-image-2048-a2addb12.gif (.gif)
How to fix
How to fix 
Convert to WebP or AVIF and serve the original via <picture> as a fallback.
Rich result eligibility

Eligible for rich results via Organization, FAQPage, LocalBusiness.

Organization, FAQPage, LocalBusiness

3 types: Organization, FAQPage, LocalBusiness

Link distribution 640 resources

583 internal and 57 external links.

583 internal, 57 external

583 internal, 57 external

Link rel attributes

Outbound link rel attributes look appropriate.

In-page anchors

In-page anchors resolve to real targets.

Broken links 25 checked

All 25 checked links resolve.

What to fix first

Ranked by impact against effort, the top of this list buys the most for the least work.

1
✕ Critical LocalBusiness structured data is missing the required property "address", so it will not produce a rich result.
Add "address" to the LocalBusiness object.
quick fix
2
! Recommended The first image is lazy-loaded. If it is the largest contentful paint element, this directly delays LCP.
Remove loading="lazy" from the hero image and add fetchpriority="high".
quick fix
3
! Recommended The page loads 4.8 MB in 330 requests, among the heaviest tenth of the web. On a phone connection it takes many seconds before it is usable.
Remove scripts that are not needed for the first screen, lazy-load below-the-fold media, and serve images in a modern format at display size.
involved
4
! Recommended 3 images have no alt attribute, so screen readers announce nothing and engines cannot read them.
<img src="…" alt="What the image shows">, use alt="" only for decorative images.
quick fix
5
! Recommended 286 images have no width and height, so the page shifts as they load (hurting CLS).
<img src="…" width="800" height="600">, the browser reserves the space before decoding.
quick fix
6
! Recommended 25 resources in <head> block the first paint, delaying when anything appears on screen.
Add defer to scripts, inline critical CSS, and load the rest asynchronously.
moderate
7
! Recommended The viewport prevents zooming, which fails accessibility guidelines for users who need to magnify text.
Remove user-scalable=no and maximum-scale from the viewport.
quick fix
8
! Recommended 272 images below the fold load eagerly, competing for bandwidth with the visible page.
Add loading="lazy" to images below the first screen.
quick fix
9
! Recommended 15 links use non-descriptive anchor text, which tells neither readers nor engines where it leads.
Describe the destination: "read our grinder guide" rather than "click here".
quick fix
10
! Recommended 129 links have no anchor text, so its purpose is unreadable without sight of the layout.
Add link text, or an aria-label where the link is an icon.
quick fix
11
! Recommended 2 of 3 cookies the page sets are missing protective flags. Without Secure a cookie can be sent over plain http, where anybody on the network can read it.
Set cookies with Secure; SameSite=Lax, and HttpOnly unless a script genuinely needs to read them.
quick fix
12
! Recommended 25 files have cache lifetimes short enough that returning visitors download 810 KB again.
Serve static assets with a long max-age and a content hash in the filename, so a new version gets a new URL rather than a short expiry.
quick fix

Score breakdown

How each area scored. Categories that could not be measured are excluded rather than counted as zero.

Indexability & Crawling39 checks · 8 issues
83
On-Page Content & Structure22 checks · 7 issues
89
Core Web Vitals13 checks · 6 issues
68
Schema & Rich Snippets2 checks · 1 issue
75
Media & Links13 checks · 9 issues
45
Overall scoreGrade B+ · 58/91 passed
77

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