No checks match that filter.
Full diagnostics
Every check that ran, grouped by what it affects. Problems appear first in each group.
Meta Tags & Search Snippet Simulator
The tags that decide how this page is titled and described in search results.
BOSS. offers expert back office support and business solutions to help entrepreneurs thrive while maintaining a healthy work-life balance.
BOSS. offers expert back office support and business solutions to help entrepreneurs thrive while maintaining a healthy work-life balance.
The title is 16 characters. Short titles are fine, but there may be room to say more about what the page offers.
Rendered width
| Desktop | 150px | / 580px | |
| Mobile | 135px | / 920px |
Measured in Arial at the size Google renders result titles, accurate to within a fraction of a percent of a browser. Characters: 16.
The meta description length is well judged.
Nothing in this section matches the current filter.
Crawling & indexing
Whether search engines can reach, read and index this page at all.
www and https versions
1 found
The other spellings of this address arrive here, but not in one permanent step: a chain costs time on every visit, and a temporary redirect tells search engines the move may not last.
http://www.nzboss.com/ → 301 → 308 → https://nzboss.com/ (2 redirects)
How to fix
The page returns 200 OK.
The URL resolves without redirects.
No directive prevents indexing.
The canonical correctly references this page.
https://nzboss.com/
Language is declared as "en-US".
lang="en-US"
No hreflang annotations, which is correct for a single-language page.
The viewport is configured for mobile.
width=device-width, initial-scale=1
The page declares UTF-8 encoding.
A favicon is declared.
All resources load securely.
The URL is 19 characters.
The URL is clean and readable.
The page is 0 levels deep.
The URL has no query parameters.
robots.txt is present and does not block crawling.
A sitemap index is published, referencing 2 sitemaps.
Sitemap index referencing 2 sitemaps
A page that does not exist returns HTTP 404, so search engines drop dead addresses.
Nothing in this section matches the current filter.
Content & metadata
What the page says it is about, and how it reads.
Share image
500 × 500 px
The share image is 500 × 500 pixels. Under 600 × 315, platforms show a small thumbnail beside the link instead of a large card.
https://img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png
How to fix
twitter:card is "summary"; summary_large_image gives a larger preview.
summary
Content length
128 words
The page has roughly 128 words. Fine for a short page such as pricing or contact; a page meant to rank for a topic usually needs more.
How to fix
Text-to-HTML ratio
0.7% text
Only 0.7% of the page is readable text; the rest is markup and script.
How to fix
Open Graph tags are present.
The page has exactly one h1.
Welcome
The heading outline descends in order.
No data tables on this page, so there are no columns to label.
The page has too little text for keyword analysis to mean anything.
Nothing in this section matches the current filter.
AI & answer readiness
Whether answer engines and AI overviews can extract and trust this page.
Answer readiness
0 found
No heading is followed by a concise 40 to 60 word answer, the shape featured snippets and AI overviews extract.
How to fix
Content freshness
The page publishes no date. Not expected on a page like this; worth adding if its content goes out of date.
How to fix
Answer schema
No structured data an answer engine can lift directly, such as FAQPage, HowTo or Article.
How to fix
Attribution signals present: author meta tag, about page, contact page, privacy policy.
author meta tag, about page, contact page
The page is too short to assess structure.
The page has no structured data, so there is no entity to check.
The page reads the same with and without JavaScript.
llms.txt is published, giving AI agents a curated map of the site.
Every AI crawler checked is allowed to read this page.
Nothing in this section matches the current filter.
Speed & delivery
What makes the page slow, and what the loading experience measures.
Largest Contentful Paint
Target ≤ 2.5s
What this measures
How long until the largest thing on screen, usually the hero image, video or headline block, has finished rendering. It is a proxy for "when did this page feel loaded".
What moves it: Serve the hero image in a modern format at the size it is displayed, preload it, and remove render-blocking CSS and JavaScript ahead of it. A slow server response delays it too, so check TTFB first.
Interaction to Next Paint
Target ≤ 200ms
What this measures
How long the page takes to respond visibly after a tap, click or key press, measured across every interaction, not just the first. High INP is what makes a page feel unresponsive even once it looks ready.
What moves it: Break up long JavaScript tasks so the main thread is free to respond, defer work that is not needed for the interaction, and avoid large re-renders on every event.
Cumulative Layout Shift
Target ≤ 0.1
What this measures
How much visible content jumps around while the page loads. This is what makes someone tap the wrong thing because a banner or image pushed the layout down underneath their finger.
What moves it: Give images and video explicit width and height so the browser reserves the space, reserve room for ads and embeds, and avoid inserting content above what is already on screen.
First Contentful Paint
Target ≤ 1.8s
What this measures
How long until anything at all appears, the first text or image painted. It separates "the page starts slowly" from "the biggest element is slow": a fast FCP with a slow LCP points at the hero, while both slow points at the server.
What moves it: Cut render-blocking CSS and JavaScript in the head, inline the styles needed for the first screen, and improve the server response time.
Real-user response time
Target ≤ 800ms
Needs real-user data from Chrome UX Report
Render-blocking resources
41 found
41 resources in <head> block the first paint, delaying when anything appears on screen.
script: https://img1.wsimg.com/blobby/go/static/radpack/@widget/LAYOUT/bs-layout14-Theme-publish-Theme-fdc9fc0d.js
script: https://img1.wsimg.com/blobby/go/static/radpack/@widget/MESSAGING/bs-Component-5c8ab323.js
script: https://img1.wsimg.com/blobby/go/static/radpack/@widget/LAYOUT/c/bs-_rollupPluginBabelHelpers-5804ec33.js
script: https://img1.wsimg.com/blobby/go/static/radpack/@widget/LAYOUT/c/bs-defaultSocialIconPack-a2c518b6.js
script: https://img1.wsimg.com/blobby/go/static/radpack/@widget/LAYOUT/c/bs-index-52fbaa26.js
script: https://img1.wsimg.com/blobby/go/static/radpack/@widget/LAYOUT/c/bs-index3-55ad2a27.js
How to fix
Third-party services
3 services · 534 KB
3 third-party services account for 88% of what this page downloads, 534 KB and 206ms of main-thread time.
Third-party services
Service Transferred Main thread
GoDaddy 532 KB 199ms secureserver.net 2 KB under 1ms reamaze.com 1 KB 7ms
0.2s of main-thread time
How to fix
Third-party services
| Service | Transferred | Main thread | |
|---|---|---|---|
| GoDaddy | 532 KB | 199ms | |
| secureserver.net | 2 KB | under 1ms | |
| reamaze.com | 1 KB | 7ms |
Time to first byte is 57 ms.
The HTML document is 20 KB over the wire, compressed from 135 KB of markup.
No deprecated HTML tags are used.
21 inline style attributes.
The response is compressed with br.
Content-Encoding: br
The page loads 60 requests totalling 605 KB.
What loaded, by type
| Type | Requests | Transferred | |
|---|---|---|---|
| script | 47 | 351 KB | |
| font | 4 | 144 KB | |
| other | 5 | 61 KB | |
| image | 3 | 28 KB | |
| document | 1 | 21 KB |
Of these, 58 requests (524 KB) come from third-party domains.
Cache lifetimes are long enough that a returning visitor re-downloads only 26 KB.
Short cache lifetimes
| File | Cache lifetime | Size |
|---|---|---|
| img1.wsimg.com/scc-c2.min.js | 30m | 22 KB |
| img1.wsimg.com/tti.min.js | 30m | 8 KB |
| cdn.reamaze.com/reamaze-godaddy-loader.js | none | 1 KB |
3 expire within the hour
Nothing in this section matches the current filter.
Security
Transport security, reputation and the response headers that protect visitors.
MIME sniffing
No X-Content-Type-Options header, so browsers may guess a resource type and execute it.
How to fix
Referrer policy
No Referrer-Policy header, so full URLs may leak to third-party sites.
How to fix
Permissions policy
No Permissions-Policy header, so any script or embed on the page may ask for the camera, microphone or location.
How to fix
Cookie flags
1 found
1 of 1 cookie the page sets is missing protective flags.
dps_site_id: no HttpOnly, no SameSite
How to fix
Version disclosure
Response headers disclose exact software versions, which helps an attacker target known vulnerabilities.
server: DPS/2.0.0+sha-8a831a9
meta generator: Starfield Technologies; Go Daddy Website Builder 8.0.0000
How to fix
security.txt
No security.txt, so somebody who finds a vulnerability has no published way to tell you about it.
https://nzboss.com/.well-known/security.txt
How to fix
No email addresses are written into the page for harvesting bots to collect.
HTTPS is enforced with Strict-Transport-Security.
max-age=63072000; includeSubDomains; preload
The page is protected against framing.
A Content-Security-Policy is set.
The TLS certificate is valid for another 106 days, issued by GoDaddy.com.
106 days remaining
Not listed by Google Web Risk for malware, phishing or unwanted software.
Connections use TLS 1.3.
Nothing in this section matches the current filter.
Server & domain
The server and the domain behind the page: protocol, network, registration and email records.
HTTP/2
HTTP/1.1
Served over HTTP/1.1 only. HTTP/2 loads the page's files in parallel over one connection, and every current browser supports it.
How to fix
IPv6
nzboss.com has no IPv6 address. Visitors on IPv6-only mobile networks reach it through a translation gateway, which adds a step.
How to fix
DMARC policy
nzboss.com has no DMARC record, so mail servers have no instruction for mail that fails SPF or DKIM. Gmail and Yahoo require one from bulk senders.
How to fix
No CDN was detected in the response, so every visitor is served from the origin server. Fine for a local audience; a CDN helps a distant one.
nzboss.com is registered until 23 Mar 2027 with GoDaddy.com, LLC.
130 days remaining
nzboss.com was registered on 23 Mar 2025, 1 year ago. Age is not a ranking factor, but an established name is one buyers and partners look for.
nzboss.com publishes an SPF record: v=spf1 include:dc-aa8e722993._spfm.nzboss.com ~all
No ad network loads on this page, so ads.txt is not needed.
Nothing in this section matches the current filter.
Links, media & schema
Links, images and structured data.
Anchor text
6 found
6 links use non-descriptive anchor text, which tells neither readers nor engines where it leads.
Shown as 5 unique destinations; the counts show how often each repeats.
# / line Link
#1 L902 "More" → #<a rel="" role="button" aria-haspopup="menu" data-ux="NavLinkDropdown" data-toggle-ignore="true" id="14519" aria-expanded="false" data-aid="NAV_MORE" data-edit-interactive="true" href="#" data-typography="NavAlpha" class="x-el x-el-a c1-1 c1-2 c1-1g c1-1h c1-1i c1-18 c1-1j c1-19 c1-b c1-1p c1-c c1-… #2 L902 "Find out more" → /solutions<a data-ux-btn="secondary" data-ux="ButtonSecondary" color="HIGHCONTRAST" shape="PILL" fill="GHOST" decoration="NONE" shadow="NONE" data-aid="CTA_BUTTON_RENDERED" href="/solutions" target="" data-tccl="ux2.INTRODUCTION.introduction3.Group.Default.Button.Secondary.14529.click,click" data-page="c1b37… #3 L902 "Learn more" → /solutions ×2<a data-ux-btn="secondary" data-ux="ContentOverlayCardButton" color="HIGHCONTRAST" shape="PILL" fill="GHOST" decoration="NONE" shadow="NONE" data-aid="ABOUT_CTA_BTN_RENDERED0" href="/solutions" target="" data-tccl="ux2.ABOUT.about6.Content.OverlayCard.Button.Secondary.14530.click,click" data-page="… #4 L902 "Learn more" → /about-us<a data-ux-btn="secondary" data-ux="ContentOverlayCardButton" color="HIGHCONTRAST" shape="PILL" fill="GHOST" decoration="NONE" shadow="NONE" data-aid="ABOUT_CTA_BTN_RENDERED1" href="/about-us" target="" data-tccl="ux2.ABOUT.about6.Content.OverlayCard.Button.Secondary.14531.click,click" data-page="e… #5 L902 "Find out more" → https://www.bkh.org.nz/<a rel="noopener" data-ux-btn="primary" data-ux="CardBannerButton" data-aid="CONTENT_CTA_BTN_RENDERED" href="https://www.bkh.org.nz/" target="_blank" data-tccl="ux2.CONTENT.content5.Card.Banner.Button.Primary.14533.click,click" data-typography="ButtonAlpha" class="x-el x-el-a c1-1 c1-2 c1-2i c1-3o …
How to fix
Shown as 5 unique destinations; the counts show how often each repeats.
| # / line | Link |
|---|---|
| #1 L902 | "More" → #<a rel="" role="button" aria-haspopup="menu" data-ux="NavLinkDropdown" data-toggle-ignore="true" id="14519" aria-expanded="false" data-aid="NAV_MORE" data-edit-interactive="true" href="#" data-typography="NavAlpha" class="x-el x-el-a c1-1 c1-2 c1-1g c1-1h c1-1i c1-18 c1-1j c1-19 c1-b c1-1p c1-c c1-… |
| #2 L902 | "Find out more" → /solutions<a data-ux-btn="secondary" data-ux="ButtonSecondary" color="HIGHCONTRAST" shape="PILL" fill="GHOST" decoration="NONE" shadow="NONE" data-aid="CTA_BUTTON_RENDERED" href="/solutions" target="" data-tccl="ux2.INTRODUCTION.introduction3.Group.Default.Button.Secondary.14529.click,click" data-page="c1b37… |
| #3 L902 | "Learn more" → /solutions ×2<a data-ux-btn="secondary" data-ux="ContentOverlayCardButton" color="HIGHCONTRAST" shape="PILL" fill="GHOST" decoration="NONE" shadow="NONE" data-aid="ABOUT_CTA_BTN_RENDERED0" href="/solutions" target="" data-tccl="ux2.ABOUT.about6.Content.OverlayCard.Button.Secondary.14530.click,click" data-page="… |
| #4 L902 | "Learn more" → /about-us<a data-ux-btn="secondary" data-ux="ContentOverlayCardButton" color="HIGHCONTRAST" shape="PILL" fill="GHOST" decoration="NONE" shadow="NONE" data-aid="ABOUT_CTA_BTN_RENDERED1" href="/about-us" target="" data-tccl="ux2.ABOUT.about6.Content.OverlayCard.Button.Secondary.14531.click,click" data-page="e… |
| #5 L902 | "Find out more" → https://www.bkh.org.nz/<a rel="noopener" data-ux-btn="primary" data-ux="CardBannerButton" data-aid="CONTENT_CTA_BTN_RENDERED" href="https://www.bkh.org.nz/" target="_blank" data-tccl="ux2.CONTENT.content5.Card.Banner.Button.Primary.14533.click,click" data-typography="ButtonAlpha" class="x-el x-el-a c1-1 c1-2 c1-2i c1-3o … |
Anchor text
3 found
3 links have no anchor text, so its purpose is unreadable without sight of the layout.
Shown as 2 unique destinations; the counts show how often each repeats.
# / line Link
#1 L902 / ×2<a rel="" role="link" aria-haspopup="menu" data-ux="Link" data-page="287f429b-ed6e-416e-aa2a-319409973b79" title="" href="/" data-typography="LinkAlpha" class="x-el x-el-a c1-1e c1-1f c1-1g c1-1h c1-1i c1-28 c1-1j c1-1l c1-1m c1-1n c1-1o c1-v c1-29 c1-b c1-2a c1-c c1-1q c1-2b c1-1s c1-d c1-e c1-f c… #2 L902 https://www.godaddy.com/websites/website-builder?isc=pwugc&utm_source=wsb&utm_medium=applications&utm_campaign=en-nz_corp_applications_base<a rel="nofollow noopener" role="link" aria-haspopup="true" data-ux="Link" target="_blank" data-aid="FOOTER_POWERED_BY_AIRO_RENDERED_LINK" href="https://www.godaddy.com/websites/website-builder?isc=pwugc&utm_source=wsb&utm_medium=applications&utm_campaign=en-nz_corp_applications_base" d…
How to fix
Shown as 2 unique destinations; the counts show how often each repeats.
| # / line | Link |
|---|---|
| #1 L902 | / ×2<a rel="" role="link" aria-haspopup="menu" data-ux="Link" data-page="287f429b-ed6e-416e-aa2a-319409973b79" title="" href="/" data-typography="LinkAlpha" class="x-el x-el-a c1-1e c1-1f c1-1g c1-1h c1-1i c1-28 c1-1j c1-1l c1-1m c1-1n c1-1o c1-v c1-29 c1-b c1-2a c1-c c1-1q c1-2b c1-1s c1-d c1-e c1-f c… |
| #2 L902 | https://www.godaddy.com/websites/website-builder?isc=pwugc&utm_source=wsb&utm_medium=applications&utm_campaign=en-nz_corp_applications_base<a rel="nofollow noopener" role="link" aria-haspopup="true" data-ux="Link" target="_blank" data-aid="FOOTER_POWERED_BY_AIRO_RENDERED_LINK" href="https://www.godaddy.com/websites/website-builder?isc=pwugc&utm_source=wsb&utm_medium=applications&utm_campaign=en-nz_corp_applications_base" d… |
Image alt text
3 found
3 images have no alt attribute, so screen readers announce nothing and engines cannot read them.
Shown as 2 unique sources; the counts show how often each repeats.
# / line Image source
#1 L902 //img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=h:100,cg:true,m/qt=q:95 ×2<img src="//img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=h:100,cg:true,m/qt=q:95" srcset="//img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=w:100,h:100,cg:true,m/cr=w:100,h:100/qt=q:95, //img1.wsimg.com/isteam/ip/14d5ced3-fa… JS https://img1.wsimg.com/isteam/getty/1441416439/:/<img data-ux="Image" src="https://img1.wsimg.com/isteam/getty/1441416439/:/" data-aid="GALLERY_IMAGE0_RENDERED" class="x-el x-el-img c2-1 c2-2 c2-1p c2-1a c2-1u c2-1v c2-z c2-1w c2-u c2-1x c2-1n c2-1o c2-1y c2-3 c2-4 c2-5 c2-6 c2-7 c2-8">
How to fix
Shown as 2 unique sources; the counts show how often each repeats.
| # / line | Image source |
|---|---|
| #1 L902 | //img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=h:100,cg:true,m/qt=q:95 ×2<img src="//img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=h:100,cg:true,m/qt=q:95" srcset="//img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=w:100,h:100,cg:true,m/cr=w:100,h:100/qt=q:95, //img1.wsimg.com/isteam/ip/14d5ced3-fa… |
| JS | https://img1.wsimg.com/isteam/getty/1441416439/:/<img data-ux="Image" src="https://img1.wsimg.com/isteam/getty/1441416439/:/" data-aid="GALLERY_IMAGE0_RENDERED" class="x-el x-el-img c2-1 c2-2 c2-1p c2-1a c2-1u c2-1v c2-z c2-1w c2-u c2-1x c2-1n c2-1o c2-1y c2-3 c2-4 c2-5 c2-6 c2-7 c2-8"> |
Image dimensions
3 found
3 images have no width and height, so the page shifts as they load (hurting CLS).
Shown as 2 unique sources; the counts show how often each repeats.
# / line Image source
#1 L902 //img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=h:100,cg:true,m/qt=q:95 ×2<img src="//img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=h:100,cg:true,m/qt=q:95" srcset="//img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=w:100,h:100,cg:true,m/cr=w:100,h:100/qt=q:95, //img1.wsimg.com/isteam/ip/14d5ced3-fa… JS https://img1.wsimg.com/isteam/getty/1441416439/:/<img data-ux="Image" src="https://img1.wsimg.com/isteam/getty/1441416439/:/" data-aid="GALLERY_IMAGE0_RENDERED" class="x-el x-el-img c2-1 c2-2 c2-1p c2-1a c2-1u c2-1v c2-z c2-1w c2-u c2-1x c2-1n c2-1o c2-1y c2-3 c2-4 c2-5 c2-6 c2-7 c2-8">
How to fix
Shown as 2 unique sources; the counts show how often each repeats.
| # / line | Image source |
|---|---|
| #1 L902 | //img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=h:100,cg:true,m/qt=q:95 ×2<img src="//img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=h:100,cg:true,m/qt=q:95" srcset="//img1.wsimg.com/isteam/ip/14d5ced3-facc-42bb-acb2-8e2910fdca39/blob-bf19e1b.png/:/rs=w:100,h:100,cg:true,m/cr=w:100,h:100/qt=q:95, //img1.wsimg.com/isteam/ip/14d5ced3-fa… |
| JS | https://img1.wsimg.com/isteam/getty/1441416439/:/<img data-ux="Image" src="https://img1.wsimg.com/isteam/getty/1441416439/:/" data-aid="GALLERY_IMAGE0_RENDERED" class="x-el x-el-img c2-1 c2-2 c2-1p c2-1a c2-1u c2-1v c2-z c2-1w c2-u c2-1x c2-1n c2-1o c2-1y c2-3 c2-4 c2-5 c2-6 c2-7 c2-8"> |
Broken links
7 checked
1 link on this page return an error. Visitors who follow it land on an error page.
403 https://www.godaddy.com/websites/website-builder?isc=pwugc&utm_source=wsb&utm_medium=applications&utm_campaign=en-nz_corp_applications_base
How to fix
Structured data
The page has no structured data, so it cannot qualify for rich results.
How to fix
22 internal and 2 external links.
22 internal, 2 external
22 internal, 2 external
Outbound link rel attributes look appropriate.
In-page anchors resolve to real targets.
No heavy legacy image formats found.
Image loading strategy looks sound.
Images are served responsively or are small enough not to need it.
Nothing in this section matches the current filter.
What to fix first
Ranked by impact against effort, the top of this list buys the most for the least work.
Score breakdown
How each area scored. Categories that could not be measured are excluded rather than counted as zero.