55 Score / 100

C · Needs work

Page SEO Inspection

https://bordersancestry.com/

Crawled 13 Nov, 05:55 UTC (8 hr ago)

HTTP 200 105 KB 165 ms TTFB

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On-Page Checklist 56% Complete

Primary focus: Largest Contentful Paint is 8.1s (lab data), above the 2.5s target and in the poor range. Fix now →

Full diagnostics

Every check that ran, grouped by what it affects. Problems appear first in each group.

Meta Tags & Search Snippet Simulator

The tags that decide how this page is titled and described in search results.

! 1✓ 150% · fair

Live snippet simulation

Title width: 2164px / 580px · truncated

B BORDERS ANCESTRY bordersancestry.com

BORDERS ANCESTRY - Qualified Professional Family and…

Professionally Qualified and Accredited Genealogy, Family and Local History Research Service. Based in Scottish Borders Northumberland and Durham

Title width 2164px of 580px

The title is about 2164px wide and will be truncated in desktop results (limit 580px).

Rendered width

Desktop		2164px	/ 580px
Mobile		1947px	/ 920px

Measured in Arial at the size Google renders result titles, accurate to within a fraction of a percent of a browser. Characters: 234.

How to fix

Shorten the title so the important words appear first.

Meta description 145 characters

The meta description length is well judged.

Crawling & indexing

Whether search engines can reach, read and index this page at all.

! 1i 3✓ 1376% · good

Canonical tag

No canonical tag, so duplicate URLs may compete with each other.

How to fix

<link rel="canonical" href="https://www.bordersancestry.com/">

Redirect chain 1 redirects

The URL redirects once before resolving, costing an extra round trip.

301 https://bordersancestry.com/
200 https://www.bordersancestry.com/

How to fix

Link to the final URL directly so visitors and crawlers skip the hop.

Favicon

No favicon is declared. Google shows one beside your result on mobile.

How to fix

<link rel="icon" href="/favicon.svg" type="image/svg+xml">

www and https versions 1 found

The other spellings of this address arrive here, but not in one permanent step: a chain costs time on every visit, and a temporary redirect tells search engines the move may not last.

http://bordersancestry.com/ → 301 → 301 → https://www.bordersancestry.com/ (2 redirects)

How to fix

Redirect each spelling straight to the final address with a 301 or 308.

HTTP status HTTP 200

The page returns 200 OK.

Robots directives

No directive prevents indexing.

Language

Language is declared as "en".

lang="en"

hreflang

No hreflang annotations, which is correct for a single-language page.

Viewport

The viewport is configured for mobile.

width=device-width, initial-scale=1.0

Character encoding

The page declares UTF-8 encoding.

Mixed content

All resources load securely.

URL length 32 characters

The URL is 32 characters.

URL readability

The URL is clean and readable.

URL depth 0 levels deep

The page is 0 levels deep.

URL parameters

The URL has no query parameters.

robots.txt 0 KB

robots.txt is present and does not block crawling.

XML sitemap 153 URLs

A sitemap is published, listing 153 URLs.

Lists 153 URLs

Missing pages (404) HTTP 404

A page that does not exist returns HTTP 404, so search engines drop dead addresses.

Content & metadata

What the page says it is about, and how it reads.

✕ 1! 2i 2✓ 655% · needs work

Word count 396 Substantive

Headings 3 Structured

H1 tags 0 None found

Text ratio 2.0% Text vs markup

Heading outline 3 headings

H2 Let your ancestral journey begin...

H2 Susie Douglas, MLitt. QG. FSAScot. of Borders Ancestry will be your guide!

H1 tag

The page has no h1, so its main subject is undeclared.

How to fix

<h1>The page's primary subject</h1>

Keyword repetition

"arrow" makes up 7.0% of the page text, which reads as unnatural repetition rather than writing.

Where these terms appear

Term	Count	Density
arrow	17	7.02%

How to fix

Rewrite so the term appears where it reads naturally. Search engines match meaning, not repetition.

Share image 140 × 35 px

The share image is 140 × 35 pixels. Under 600 × 315, platforms show a small thumbnail beside the link instead of a large card.

https://www.bordersancestry.com/uploads/1/7/2/3/17231010/editor/rqg-b-w-logo.png?1569675911

How to fix

Use an image of 1200 × 630 pixels.

Twitter card

No twitter:card tag, so shared links render as a small preview.

How to fix

<meta name="twitter:card" content="summary_large_image">

Text-to-HTML ratio 2.0% text

Only 2.0% of the page is readable text; the rest is markup and script.

How to fix

Move inline scripts and styles to external files, and remove unused markup.

Open Graph tags

Open Graph tags are present.

Heading hierarchy

The heading outline descends in order.

Content length 396 words

The page has roughly 396 words.

Table headers

No data tables on this page, so there are no columns to label.

Keyword placement

The page's prominent terms appear in its title, description or headings.

Where these terms appear

Term	Count	Density	Title	Description	Headings
arrow	17	7.02%	✕	✕	✕
borders	6	2.48%	✓	✓	✓
ancestry	6	2.48%	✓	✕	✓
norham	6	2.48%	✕	✕	✕
newsletter	5	2.07%	✕	✕	✕

Keyword cloud

The page's most frequent terms, from 242 words of content.

What this page is about

Term size reflects how often it appears. Density is not a ranking factor, this is a view of the page's subject, not a target to hit.

arrowbordersancestrynorhamnewsletterservicescontactrecordsblogprivacypolicyhomeblogsintroductionavailableconsultationbitesizepickspastprojectsberwickplacestudylinkskerchesterssproustonsignpowerhourworkshopenquiriesfindcookiesqualifiedresearchsiteownwebsitetrackingopt

AI & answer readiness

Whether answer engines and AI overviews can extract and trust this page.

i 4✓ 450% · fair

AI crawlers 10/10 All allowed

Readable without JS Yes Served complete

Identity None No structured data

Quotable signals 1/4 Schema, date, author, answers

Answer readiness 0 found

No heading is followed by a concise 40 to 60 word answer, the shape featured snippets and AI overviews extract.

How to fix

Open at least one section with a direct 40 to 60 word answer to the question its heading poses.

Content freshness

The page publishes no date. Not expected on a page like this; worth adding if its content goes out of date.

How to fix

<time datetime="2026-09-17">17 September 2026</time>, or datePublished in Article structured data.

Answer schema

No structured data an answer engine can lift directly, such as FAQPage, HowTo or Article.

How to fix

Mark up question-and-answer content as FAQPage, or step-by-step content as HowTo.

llms.txt for AI agents

No llms.txt. AI coding agents have no curated map of this site.

https://www.bordersancestry.com/llms.txt returned nothing

How to fix

A markdown file at /llms.txt listing your most useful pages with one-line descriptions. It does not affect how AI assistants cite you in answers, and nobody has shown that it does. What it helps is agents reading your documentation directly: Anthropic supports it, Perplexity uses it to choose pages, and Cursor, Continue and Cline navigate docs with it. Worth doing for a documentation or API site, and safe to skip otherwise.

Attribution

Attribution signals present: about page, contact page, privacy policy.

about page, contact page, privacy policy

Extractable structure 396 words

396 words across 4 headings, 25 lists and 0 tables.

Entity identity

The page has no structured data, so there is no entity to check.

Readable without JavaScript

The page reads the same with and without JavaScript.

AI crawler access 10 checked

Every AI crawler checked is allowed to read this page.

Speed & delivery

What makes the page slow, and what the loading experience measures.

✕ 2! 4i 2✓ 538% · needs work

Rendered page

The page as it rendered on a mobile viewport during the performance test — **Mobile**, measured

The page as it rendered on a desktop viewport — **Desktop**, measured

LCP Poor

8.11s

Largest Contentful Paint

Target ≤ 2.5s

What this measures

How long until the largest thing on screen, usually the hero image, video or headline block, has finished rendering. It is a proxy for "when did this page feel loaded".

What moves it: Serve the hero image in a modern format at the size it is displayed, preload it, and remove render-blocking CSS and JavaScript ahead of it. A slow server response delays it too, so check TTFB first.

INP Poor

616ms

Interaction to Next Paint

Target ≤ 200ms

What this measures

How long the page takes to respond visibly after a tap, click or key press, measured across every interaction, not just the first. High INP is what makes a page feel unresponsive even once it looks ready.

What moves it: Break up long JavaScript tasks so the main thread is free to respond, defer work that is not needed for the interaction, and avoid large re-renders on every event.

CLS Good

Cumulative Layout Shift

Target ≤ 0.1

What this measures

How much visible content jumps around while the page loads. This is what makes someone tap the wrong thing because a banner or image pushed the layout down underneath their finger.

What moves it: Give images and video explicit width and height so the browser reserves the space, reserve room for ads and embeds, and avoid inserting content above what is already on screen.

FCP Poor

3.39s

First Contentful Paint

Target ≤ 1.8s

What this measures

How long until anything at all appears, the first text or image painted. It separates "the page starts slowly" from "the biggest element is slow": a fast FCP with a slow LCP points at the hero, while both slow points at the server.

What moves it: Cut render-blocking CSS and JavaScript in the head, inline the styles needed for the first screen, and improve the server response time.

TTFBNo data

n/a

Real-user response time

Target ≤ 800ms

Needs real-user data from Chrome UX Report

Render-blocking resources 22 found

22 resources in <head> block the first paint, delaying when anything appears on screen.

stylesheet: //cdn2.editmysite.com/css/sites.css?buildtime=1780340638
stylesheet: //cdn2.editmysite.com/css/old/fancybox.css?buildtime=1780340638
stylesheet: /files/main_style.css?1780349974
stylesheet: //cdn2.editmysite.com/fonts/Poppins/font.css?2
stylesheet: //cdn2.editmysite.com/fonts/Open_Sans/font.css?2
stylesheet: //cdn2.editmysite.com/fonts/Open_Sans/font.css?2

How to fix

Add defer to scripts, inline critical CSS, and load the rest asynchronously.

Third-party services 5 services · 1.4 MB

5 third-party services account for 78% of what this page downloads, 1.4 MB and 1.1s of main-thread time.

Third-party services

Service	Transferred	Main thread
Weebly	1.1 MB	792ms
Google Tag Manager	288 KB	296ms
weebly.com	6 KB	9ms
Google Fonts	2 KB	under 1ms
Google Analytics	1 KB	under 1ms

1.1s of main-thread time

How to fix

Audit what each service earns its weight doing, remove any that duplicate another, and load the rest after the page is interactive.

Browser caching 99 KB re-downloaded

31 files have cache lifetimes short enough that returning visitors download 99 KB again.

Short cache lifetimes

File	Cache lifetime	Size
cdn2.editmysite.com/main-customer-accounts-site.js	14d	156 KB
cdn2.editmysite.com/main.js	14d	145 KB
cdn2.editmysite.com/stl.js	14d	34 KB
cdn2.editmysite.com/jquery-1.8.3.min.js	14d	33 KB
cdn2.editmysite.com/sites.css	14d	30 KB
cdn2.editmysite.com/italic.woff2	14d	18 KB
cdn11.editmysite.com/commerce-core.js	14d	18 KB
cdn2.editmysite.com/bolditalic.woff2	14d	18 KB
cdn11.editmysite.com/main-commerce-browse.js	14d	17 KB
cdn2.editmysite.com/regular.woff2	14d	17 KB
cdn2.editmysite.com/bold.woff2	14d	17 KB
www.bordersancestry.com/plugins.js	none	16 KB

Showing the 12 largest of 31 files.

8 expire within the hour

How to fix

Serve static assets with a long max-age and a content hash in the filename, so a new version gets a new URL rather than a short expiry.

Deprecated tags

The page uses <font> removed from HTML5, which browsers render inconsistently.

<font> × 13

How to fix

Replace with CSS: <center> becomes text-align, <font> becomes font-family and color.

Inline styles 100 found

100 elements carry inline style attributes, which cannot be cached and inflate the document.

How to fix

Move repeated styles into a cacheable stylesheet.

Time to first byte

Time to first byte is 165 ms.

HTML size 105 KB

The HTML document is 105 KB.

Compression

The response is compressed with gzip.

Content-Encoding: gzip

Page weight 55 requests · 1.8 MB

The page loads 55 requests totalling 1.8 MB.

What loaded, by type

Type	Requests	Transferred
script	21of 18 declared	1.2 MB
image	2of 1 declared	353 KB
font	10	125 KB
stylesheet	12of 16 declared	115 KB
document	2	24 KB
other	8	7 KB

Of these, 41 requests (1.4 MB) come from third-party domains.

Security

Transport security, reputation and the response headers that protect visitors.

! 2i 6✓ 538% · needs work

HSTS

No Strict-Transport-Security header, so a first visit over HTTP can be intercepted before the redirect.

How to fix

Strict-Transport-Security: max-age=31536000; includeSubDomains

Clickjacking protection

Nothing prevents this page being embedded in a frame, which allows clickjacking.

How to fix

Content-Security-Policy: frame-ancestors 'self'

Email addresses in the page 1 found

1 email address is written into the page as plain text, where harvesting bots collect them for spam and phishing.

[email protected]

How to fix

Use a contact form, or show the address through a script or as an image. If the address must stay, give it a strong spam filter.

MIME sniffing

No X-Content-Type-Options header, so browsers may guess a resource type and execute it.

How to fix

X-Content-Type-Options: nosniff

Referrer policy

No Referrer-Policy header, so full URLs may leak to third-party sites.

How to fix

Referrer-Policy: strict-origin-when-cross-origin

Content Security Policy

No Content-Security-Policy, the main defence against cross-site scripting.

How to fix

Content-Security-Policy: default-src 'self'

Permissions policy

No Permissions-Policy header, so any script or embed on the page may ask for the camera, microphone or location.

How to fix

Permissions-Policy: camera=(), microphone=(), geolocation=()

security.txt

No security.txt, so somebody who finds a vulnerability has no published way to tell you about it.

https://www.bordersancestry.com/.well-known/security.txt

How to fix

Publish /.well-known/security.txt with a Contact: line (an email address or a form) and an Expires: date.

Cookie flags

The cookie the page sets carries Secure, HttpOnly and SameSite.

Version disclosure

No software versions are disclosed in headers or the page.

TLS certificate 67 days left

The TLS certificate is valid for another 67 days, issued by Google Trust Services.

67 days remaining

Google Web Risk

Not listed by Google Web Risk for malware, phishing or unwanted software.

TLS version TLS 1.3

Connections use TLS 1.3.

Server & domain

The server and the domain behind the page: protocol, network, registration and email records.

i 2✓ 571% · good

IPv6

www.bordersancestry.com has no IPv6 address. Visitors on IPv6-only mobile networks reach it through a translation gateway, which adds a step.

How to fix

Add an AAAA record. Most hosts and every major CDN provide an IPv6 address.

DMARC policy

bordersancestry.com has no DMARC record, so mail servers have no instruction for mail that fails SPF or DKIM. Gmail and Yahoo require one from bulk senders.

How to fix

Publish a TXT record at _dmarc.bordersancestry.com, starting with v=DMARC1; p=none; rua=mailto:[email protected] to collect reports, then tighten to quarantine or reject.

HTTP/2 HTTP/2

Served over HTTP/2, which loads a page's files in parallel over one connection.

CDN Cloudflare

Served through Cloudflare, a CDN, so visitors get the page from a server near them.

Domain expiry 1177 days left

bordersancestry.com is registered until 2 Feb 2030 with Mesh Digital Limited.

1177 days remaining

Domain age 11 years old

bordersancestry.com was registered on 2 Feb 2015, 11 years ago. Age is not a ranking factor, but an established name is one buyers and partners look for.

SPF record

bordersancestry.com publishes an SPF record: v=spf1 include:spf.protection.outlook.com -all

ads.txt

No ad network loads on this page, so ads.txt is not needed.

Links, media & schema

Links, images and structured data.

! 3i 1✓ 764% · fair

Social share preview From this page's Open Graph tags

Anchor text 2 found

2 links have no anchor text, so its purpose is unreadable without sight of the layout.

All 2 point at the same destination, one template reused down the page.

Line	Link
656, 661	# ×2`<a href="#" class="search-toggle"> <svg class="icon-search" width="20" height="20" viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M19.51 17.147l-4.344-4.345c-.023-.023-.05-.04-.075-.06.856-1.297 1.355-2.85 1.355-4.52 0-4.54-3.68-8.222-8.222-8.222S0 3.68 0 8.223c0 4.54 3.68 8.222 8.…`

How to fix

Add link text, or an aria-label where the link is an icon.

Image dimensions 1 found

1 image has no width and height, so the page shifts as they load (hurting CLS).

# / line	Image source
#1 L756	/uploads/1/7/2/3/17231010/editor/rqg-b-w-logo.png?1569675911`<img src="/uploads/1/7/2/3/17231010/editor/rqg-b-w-logo.png?1569675911" alt="Picture Susie Douglas Qualified Genealogist Family Historian and Writer https://www.qualifiedgenealogists.org/profiles/douglas-susie" style="width:auto;max-width:100%">`

How to fix

<img src="…" width="800" height="600">, the browser reserves the space before decoding.

Broken links 20 checked

1 link on this page return an error, 1 of them to this site's own pages. Visitors who follow it land on an error page.

403  https://www.bordersancestry.com/store/checkout?cart=

How to fix

Update each link to its current destination, or remove it. For a page of your own that moved, add a redirect too.

Structured data

The page has no structured data, so it cannot qualify for rich results.

How to fix

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","headline":"…"}</script>

Link distribution 69 resources

66 internal and 3 external links.

66 internal, 3 external

66 internal, 3 external

Link rel attributes

Outbound link rel attributes look appropriate.

In-page anchors

In-page anchors resolve to real targets.

Image alt text

All images carry an alt attribute.

Image formats

No heavy legacy image formats found.

Image loading

Image loading strategy looks sound.

Responsive images

Images are served responsively or are small enough not to need it.

What to fix first

Ranked by impact against effort, the top of this list buys the most for the least work.

✕ Critical Largest Contentful Paint is 8.1s (lab data), above the 2.5s target and in the poor range.

Optimise the hero image, remove render-blocking CSS and JS, and improve server response time.

moderate

✕ Critical Total Blocking Time (an INP proxy) is 616ms (lab data), above the 200ms target.

Break up long JavaScript tasks and defer work that is not needed for the first interaction.

involved

✕ Critical The page has no h1, so its main subject is undeclared.

<h1>The page's primary subject</h1>

quick fix

! Recommended The title is about 2164px wide and will be truncated in desktop results (limit 580px).

Shorten the title so the important words appear first.

quick fix

! Recommended 1 image has no width and height, so the page shifts as they load (hurting CLS).

<img src="…" width="800" height="600">, the browser reserves the space before decoding.

quick fix

! Recommended 1 link on this page return an error, 1 of them to this site's own pages. Visitors who follow it land on an error page.

Update each link to its current destination, or remove it. For a page of your own that moved, add a redirect too.

quick fix

! Recommended 22 resources in <head> block the first paint, delaying when anything appears on screen.

Add defer to scripts, inline critical CSS, and load the rest asynchronously.

moderate

! Recommended 5 third-party services account for 78% of what this page downloads, 1.4 MB and 1.1s of main-thread time.

Audit what each service earns its weight doing, remove any that duplicate another, and load the rest after the page is interactive.

moderate

! Recommended No canonical tag, so duplicate URLs may compete with each other.

quick fix

! Recommended 2 links have no anchor text, so its purpose is unreadable without sight of the layout.

Add link text, or an aria-label where the link is an icon.

quick fix

! Recommended No Strict-Transport-Security header, so a first visit over HTTP can be intercepted before the redirect.

Strict-Transport-Security: max-age=31536000; includeSubDomains

quick fix

! Recommended Nothing prevents this page being embedded in a frame, which allows clickjacking.

Content-Security-Policy: frame-ancestors 'self'

quick fix

Score breakdown

How each area scored. Categories that could not be measured are excluded rather than counted as zero.

Indexability & Crawling38 checks · 15 issues

On-Page Content & Structure20 checks · 9 issues

Core Web Vitals13 checks · 8 issues

Schema & Rich Snippets1 checks · 1 issue

Media & Links10 checks · 3 issues

Overall scoreGrade C · 46/85 passed

Page SEO Inspection

PDF export is a paid feature

Full diagnostics

Meta Tags & Search Snippet Simulator

Rendered width

Crawling & indexing

Content & metadata

Where these terms appear

Where these terms appear

What this page is about

AI & answer readiness

Speed & delivery

Third-party services

Short cache lifetimes

What loaded, by type

Security

Server & domain

Links, media & schema

What to fix first

Score breakdown

Analysing your page

Page SEO Inspection

Full diagnostics

Rendered width

Where these terms appear

Where these terms appear

What this page is about

Third-party services

Short cache lifetimes

What loaded, by type

Qualified Professional Family and Local Historian based in the Scottish Borders covering …

We value your privacy